SOURCE: ChannelNet


January 26, 2011 09:00 ET

ChannelNet Helps Home Improvement Retailers Target DIY Market Online

SAUSALITO, CA--(Marketwire - January 26, 2011) - The resurgence of smaller do-it-yourself (DIY) projects, like painting or redecorating a room, is a sure sign that homeowners are willing to selectively spend. To capitalize on this trend, home improvement manufacturers are increasingly turning to the Web to give their retail sales channel more tools to attract project-focused homeowners. Over 68% of home improvement shoppers rely on search engines and web sites for research and guidance when deciding how to improve their homes.

ChannelNet has launched a series of highly customizable web site designs for over 4,000 home improvement retailers currently operating on ChannelNet's patented SiteBuilder™ multichannel platform. The new "look and feel" themes provide home improvement retailers with ways to differentiate their business focus online, be it design or hardware oriented. "We're excited about offering our home improvement clients more flexible and creative ways to display their product lines on their local retailer web site," says Renee Triemestra, VP, Customer Experience.

"A manufacturer-sponsored retailer web site program builds a strong connection between the manufacturer's brand and their local retail partner, creating a rich online-to-in store shopping experience. ChannelNet's eBusiness Support Center (eBSC) works every day with our home improvement retailers to help them take advantage of their web site features," according to Ms.Triemestra. "Retailers aren't limited to static, one-size-fits-all templates." In addition to interchangeable designs, retailers also receive support to keep their sites current so they attract customers in store through search, social media and other techniques.

ChannelNet's eBSC makes monthly check-in calls with retailers, provides training, search optimization, web site reporting, creative and other support services. Retailers can update their own microsite via a user-friendly administration tool or ChannelNet's eBSC will make updates for them at no additional cost. The design themes are interchangeable which allow retailers to keep their virtual online store fresh.

"I love the way my web site mirrors the design orientation of my store. It helps prospective customers know what to expect before they walk through the door," says Gary Zweig, owner of Reingewirtz Paint, Toronto, Ontario. (

"We take care of the hard part for retailers who want to offer customers an easy online-to-in store shopping experience," says Paula Tompkins, ChannelNet CEO and founder. "We provide home improvement retailers with a turnkey digital marketing program, so they can focus on running their business."

About ChannelNet
For 25 years ChannelNet has been the leading provider of multichannel marketing solutions for the home improvement, automotive, retail and financial services industries. ChannelNet's patented software, SiteBuilder™, allows customers to conduct research online and complete transactions either online, at a store, through a call center or mobile phone. ChannelNet has created thousands of solutions for hundreds of companies worldwide including BMW, Hunter Douglas, Ford Motor Company, Benjamin Moore Paints, General Motors, Saks Fifth Avenue, Volkswagen, College Pro, World Omni Financial Corp., Hyundai Capital of America, Motorola, UAW Benefit Trust, and many others. ChannelNet is a privately held company based in Sausalito, California and Detroit, Michigan. ChannelNet's solutions include networks of corporate, brand and sales channel websites, personalized microsites, guided selling tools, and communication portals. Visit for more information, and follow frequent updates on Twitter (@channelnet) and Facebook (ChannelNet).

Contact Information

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