SOURCE: ChannelNet


September 08, 2010 09:00 ET

ChannelNet Helps Hunter Douglas Limited Australia Manage Online Brand and Sales Channel Reputation

SAUSALITO, CA--(Marketwire - September 8, 2010) -  ChannelNet, the leading provider of multi-channel solutions, has recently launched a social media program for Hunter Douglas Limited Australia. They wanted to know, "How do we manage our reputation when every customer can read and share information about our products and dealers?" ChannelNet's unique Web metrics drove the launch of an integrated social media approach.

Since 2007, the Hunter Douglas Limited Australia LUXAFLEX® brand Website and dozens of dealer microsites have run off ChannelNet's patented SiteBuilder™ Web platform so customer and partner data was rich. Armed with data, ChannelNet was able to prioritize Hunter Douglas Limited's efforts across the social media channels and networks.

"Our research shows that consumers increasingly rely on social media for information," says Scott Engstrom, Director of Global Programs for ChannelNet. "We were able to help Hunter Douglas Limited define a social networking framework and strategically implement a program which encompasses a mix of relevant social media channels. It will improve its ability to engage in online conversations, attract new customers, and actively manage the LUXAFLEX® brand and LUXAFLEX® Window Fashions Gallery dealer network."

Hunter Douglas Limited wanted a holistic approach to social media. "ChannelNet helped us rank our presence and our ability to serve customers across our many sites. This has set the stage resolving many of our online issues," says Genevieve Marshall Marketing Manager - Retail & Commercial for Hunter Douglas Limited Australia. The firm's program now includes engaging in online conversations, providing online customer support, and managing the information to better serve the marketplace's evolving needs. "We are excited to be participating in these emerging, worldwide channels, and at the same time, complementing our customer experience goals," says Marshall.

About Hunter Douglas Limited Australia
Hunter Douglas is a world market leader in Window Coverings and a major manufacturer of Architectural Products. The Hunter Douglas Group has its Head Office in Rotterdam, The Netherlands and a Management Office in Lucerne, Switzerland. The Group is comprised of 162 companies with 67 manufacturing and 95 assembly operations in more than 100 countries.

Hunter Douglas Holdings Limited is an Australian incorporated wholly owned subsidiary of the international Hunter Douglas Group. It commenced manufacturing in Australia in 1954. Its head office is at Rydalmere, Sydney.

About ChannelNet
For 25 years ChannelNet has been the leading provider of multichannel marketing solutions for the home improvement, automotive, retail and financial services industries. ChannelNet's patented software, SiteBuilder™, allows customers to conduct research online and complete transactions either online, at a store or through a call center. ChannelNet has created thousands of solutions for hundreds of companies worldwide including BMW, Hunter Douglas, Ford Motor Company, Benjamin Moore Paints, General Motors, Saks Fifth Avenue, Volkswagen, College Pro, World Omni Financial Corp., California Closets, Harman Kardon, Motorola, Hallmark and many others. ChannelNet is a privately held company based in Sausalito, California and Detroit, Michigan. ChannelNet's solutions include networks of corporate, brand and sales channel websites, personalized microsites, guided selling tools, and communication portals. Visit for more information, and follow frequent updates on Twitter (@channelnet) and Facebook (ChannelNet).

Contact Information

  • Contact:
    Alexis Elley
    415-332-4704 ext.136
    Email Contact