SOURCE: ChannelNet


July 07, 2010 09:00 ET

ChannelNet Introduces Social Guardian -- Online Reputation Management for Brands and Their Brick and Mortar Channel Partners

SAUSALITO, CA--(Marketwire - July 7, 2010) -  ChannelNet, the leading provider of multichannel solutions, is pleased to announce the launch of Social Guardian, ChannelNet's Online Reputation Management service. The service is designed to help ChannelNet's clients manage their reputations by effectively responding to online consumer feedback. "The impact of social media on company brands and their sales channels is expanding at lightning speed," says Paula Tompkins, CEO and Founder of ChannelNet. "There are very few tools today that turn customer response into insight and action. Social Guardian fills that gap."

Consumers are more willing than ever to speak their minds in the online community. And companies are increasingly aware of the need to track and pro-actively respond to online dialogues in order to preserve their reputations and improve their customer experiences. It's simply no longer acceptable to ignore the conversation. 

"Today's consumers demand to be heard and their voices are getting louder. Companies must stay on top of what customers say about their brand and their brick and mortar sales channels," says Tompkins. "Whether the internet buzz is positive or negative, Social Guardian gives companies a tool to take control and create an appropriate dialogue with customers."

"The unique thing about Social Guardian is that we make it easier for clients to monitor their reputation on the internet. With Social Guardian we can understand the sentiment, tone, and influence of customer feedback so clients can take immediate action," says Mike Feuti, Director of Search and Social Media for ChannelNet. "We leverage ChannelNet's 25 years of experience to understand where customers are sharing their views and to identify how influential their views are in the online community."

"ChannelNet is thrilled to announce the launch of this service as a much-needed resource for our clients to engage their customers and support channel partners," says Tompkins. "We look forward to providing our clients with ongoing, actionable insights into the fast-paced, evolving online world."

About ChannelNet:
For 25 years ChannelNet has been the leading provider of multichannel marketing solutions for the home improvement, automotive, retail and financial services industries. Each solution is designed to allow customers to conduct research online and complete transactions either online, at a store or through a call center. ChannelNet has created thousands of solutions for hundreds of companies worldwide including BMW, Hunter Douglas, Ford Motor Company, Benjamin Moore Paints, General Motors, Saks Fifth Avenue, Volkswagen, College Pro, World Omni Financial Corp., California Closets, Harman Kardon, Motorola, Hallmark and many others. ChannelNet is a privately held company based in Sausalito, California and Detroit, Michigan. ChannelNet's solutions include networks of corporate, brand and sales channel websites, personalized microsites, guided selling tools and communication portals. Visit for more information, and follow frequent updates on Twitter (@channelnet) and Facebook (ChannelNet).

Contact Information

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