SOURCE: ChannelNet

ChannelNet

April 06, 2011 09:00 ET

ChannelNet iPad App Transforms Hunter Douglas Australia In-Person Sales Interactions

SAUSALITO, CA--(Marketwire - April 6, 2011) - ChannelNet and Hunter Douglas teamed up to create an iPad app for dealers across Australia. Hunter Douglas' iPad app gives dealers access to the LUXAFLEX® product catalog including high-resolution imagery and product videos.

 Buzz about iPad becoming an indispensible retail sales tool has flourished since the device was first released. For the iPad to become a truly productive tool to assist sales people who interact with customers in their homes or in the showroom, it needed to optimize the customer interaction. The excitement behind the LUXAFLEX® iPad app is a powerful combination of guided selling functionality and the state of the art image it delivers at the point of sale.

"Hunter Douglas Australia saw the power of this emerging technology and pursued a cutting edge implementation to ensure their sales channel stays on the forefront," says Scott Engstrom, ChannelNet Director of Global Programs. "The LUXAFLEX® iPad app provides dealers with a tool that makes the sales process more interactive and informative."

ChannelNet's iPad app features the LUXAFLEX® product catalogue, allowing customers to easily sort through styles and colors and see products in use. Customers no longer flip through page after page of sample books in hopes of finding the right color or visualizing a combination of features.

"The roll that the iPad and other tablets will play in point of sale interactions between a customer and a sales person must be optimized to streamline the selling process," says Paula Tompkins, ChannelNet CEO and founder. "ChannelNet has been a student of how consumers interact online and in a brick and mortar sales environment for over 25 years. It is critical that that our clients go beyond just putting brochures and sample books on these devices. Ensuring that the sales process and content are operating together seamlessly is vitally important to success. Hunter Douglas has a lower cost, highly expandable application for the iPad that places them in the forefront of Home Improvement industry innovation."

About ChannelNet
For over 25 years ChannelNet has been the leading provider of multichannel sales and marketing solutions for the home improvement, automotive, retail and financial services industries. ChannelNet's patented software, SiteBuilder™, allows customers to conduct research online and complete transactions either online, at a store or through a call center. ChannelNet has created thousands of solutions for hundreds of companies worldwide including BMW, Hunter Douglas, Ford Motor Company, Benjamin Moore Paints, General Motors, Saks Fifth Avenue, Volkswagen, College Pro, World Omni Financial Corp., California Closets, Harman Kardon, Motorola, Hallmark and many others. ChannelNet is a privately held company based in Sausalito, California and Detroit, Michigan. ChannelNet's solutions include networks of corporate, brand and sales channel websites, personalized microsites, guided selling tools, and communication portals. Visit www.channelnet.com for more information, and follow frequent updates on Twitter (@channelnet) and Facebook (ChannelNet).

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