SOURCE: ChannelNet


August 13, 2009 06:00 ET

ChannelNet Launches 5 Millionth Personal Website for Auto Financing Industry

SAUSALITO, CA--(Marketwire - August 13, 2009) - ChannelNet,, the leading provider of Web-based customer loyalty solutions, announces today the deployment of five million personalized websites for the auto financing industry. Personal Websites are provided to auto loan/lease customers and designed to take basic self service functionality to the next step by providing a truly relevant personalized online experience.

"We are delighted with the outstanding results our clients are getting with our Personal Websites and reaching this milestone," says Paula Tompkins, CEO and Founder of ChannelNet. In 2005, BMW Financial Services worked with ChannelNet to launch the first Personalized Website program for their auto leasing customers. "It took an innovative company like BMW to understand the benefits of leveraging the internet to promote customer loyalty and reap the benefits."

Given the current turmoil in the auto financing industry, companies are aggressively looking for ways to lower cost and acquire new business from existing customers. Traditional methods like direct mail and call centers are no longer effective or cost efficient. To reach savvy consumers, auto marketers are adjusting their strategies to ensure the content and information received by their customers is personalized and relevant. One measure of success is that owners consistently bookmark their Personal Websites to get the information they need at their convenience, making it the perfect online platform to deliver relevant sales and marketing content.

ChannelNet's Personal Websites provide a number of benefits over traditional direct mail or call centers. They generate tremendous cost savings because customers that use their Personal Site are opting out of direct mail and making fewer inquires with the call center. "ChannelNet Personal Website Solutions are more effective than traditional marketing," says Renee Triemstra, VP of Customer Experience. "Our technology allows marketers to provide personalized messaging and highly targeted marketing based upon dozens of customer variables. Marketers, for example, can target customers based upon stage in contract lifecycle, geography, credit worthiness, product type and an extensive array of other profile elements. Not only can marketers generate more personalized and relevant customer communications and offers, but there is no variable delivery cost," adds Triemstra.

ChannelNet's Web-based technology Sitebuilder powers Personal Websites and is designed to be integrated with existing self service systems. More importantly, Personal Websites can be implemented quickly at minimal cost. ChannelNet's Personalized Website solutions are turn-key and provided as a software service (SaaS). They fully comply with industry security requirements, which is ideal for financial enterprises.

About ChannelNet

For 25 years ChannelNet has been the leading provider of Multichannel selling solutions for the automotive, financial, retail and home improvement industries. Each solution is designed to enable online shoppers to research online and complete transactions either online, in-store or with a call center. ChannelNet has created thousands of solutions for hundreds of companies worldwide including BMW, Hunter Douglas, Ford Motor Company, Benjamin Moore Paints, General Motors, Saks Fifth Avenue, VW, College Pro, Hewlett Packard, World Omni Financial Corp., Audi, California Closets, Harman Kardon, Motorola, Hallmark, MCAP, Harris Bank, Citibank, JP Morgan Chase, T. Rowe Price, Fidelity Investments, NASDAQ, New York Life, Sun America, AssureSoft and many others. ChannelNet is a privately held company based in Sausalito, California, and Detroit, Michigan.

Contact Information

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    Alexis Elley
    415-332-4704 ext.136
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