SOURCE: ChannelNet


November 12, 2010 09:00 ET

ChannelNet Launches Mobile Retail to Extend Multichannel Engagement for Shoppers on the Go

SAUSALITO, CA--(Marketwire - November 12, 2010) -  ChannelNet, a leader in multichannel customer engagement, reports that going mobile for its retail clients has become a top priority. With the rapid penetration of mobile devices consumers are showing their affinity for mobile sales channels and the need for a faster, easier, and more convenient shopping experiences. While running around town, shoppers use their mobile devices to identify the closest local retail store, so they can complete their purchase while on the go. Retailers are seizing the opportunity to extend the shopping experience by giving mobile shoppers tools to make their in-store visit more efficient and convenient. 

Half of US consumers plan to use mobile for holiday shopping according to an October 2010 Mobile Marketing Association (MMA) and Luth Research survey. People are using mobile to make better informed purchase decisions -- 64 percent of mobile holiday shoppers expect to use their mobile phone before going to a store, and 12 percent anticipate using their device to respond to a TV, billboard or newspaper ad. "Mobile is going to play a massive role in the holiday shopping season, because it is a utility for consumers to make more efficient and informed decisions," according to Michael Becker, San Francisco-based managing director of North America at the MMA, as reported on Mobile Commerce Daily, November 11, 2010.

According to data from Aberdeen's January 2010, Fast-Track Cross-Channel Gains benchmark report, 57% of retailers are seeking new sales and service channels and opportunities to broaden the revenue pie. Aberdeen surveyed 129 retailers between July and August 2010 to reveal that 38% of respondents are currently at some stage of mobile enabled channel adoption, compared to 18% at the end of 2008. Another 50% of respondents are looking to adopt this technology in the future.

With the mobile retail market worldwide expected to grow close to $119 billion by 2015, mobile has quickly emerged as a legitimate retail channel. There's increasing pressure for retailers to deliver multichannel platforms that allow a seamless experience for mobile, online and brick and mortar shoppers. Customers are demanding to be able to do research either on the Web or on their mobile device to find the nearest location and make a purchase. As the online and mobile channels continue to gain in prominence, consumers expect to receive the same brand promise of convenience across all channels, making it an absolute necessity that retailers re-think their cross-channel stance.

"Today's frenetic pace means shoppers turn to their mobile devices to accomplish tasks while on the go," says Paula Tompkins, ChannelNet CEO and founder. "ChannelNet's new Mobile Retail offering enables retailers to engage and support the needs of their customers across all sales channels. Our patented multichannel Web platform, SiteBuilder™, enables our clients to extend their customer experience strategies to mobile devices that are seamlessly integrated with their web, contact center, brick and mortar locations, and social media channels. In today's wired world, convenience is king. Forcing a mobile shopper to deal with all the features of a robust web site while on the go can reflect negatively on a brand. Retailers must optimize customer experience beyond e-commerce," say Tompkins.

About ChannelNet:
For 25 years ChannelNet has been the leading provider of multichannel marketing solutions for the home improvement, automotive, retail and financial services industries. ChannelNet's patented software, SiteBuilder™, allows customers to conduct research online and complete transactions either online, at a store or through a call center. ChannelNet has created thousands of solutions for hundreds of companies worldwide including BMW, Hunter Douglas, Ford Motor Company, Benjamin Moore Paints, Hyundai, Kia, Saks Fifth Avenue, Volkswagen, College Pro, World Omni Financial Corp., California Closets, Harman Kardon, Motorola, Hallmark and many others. ChannelNet is a privately held company based in Sausalito, California and Detroit, Michigan. ChannelNet's solutions include networks of corporate, brand and sales channel websites, personalized microsites, guided selling tools, and communication portals. Visit for more information, and follow frequent updates on Twitter (@channelnet) and Facebook (ChannelNet).

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