SOURCE: Chanticleer Holdings, Inc.

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August 18, 2015 08:00 ET

Chanticleer Holdings' BGR the Burger Joint Retains Marketing Firm Streetsense

CHARLOTTE, NC--(Marketwired - August 18, 2015) - Chanticleer Holdings, Inc. (NASDAQ: HOTR) (Chanticleer Holdings, or the "Company"), owner and operator of multiple restaurant brands internationally and domestically, today announced that BGR the Burger Joint ("BGR") has retained the services of Streetsense for the creation of a comprehensive brand positioning/strategy intended to culminate in a new restaurant design that embraces BGR's award winning food and elevates the customer experience.

Streetsense is an award winning multi-disciplinary branding, marketing and design firm specializing in hospitality concepts. Its powerful platform provides clients with an extremely wide range of services, including master planning, architecture, retail design, retail brokerage, development, and a full-service marketing studio that includes branding, graphic design, publicity, social media outreach, and more. Their award winning work can be seen on

Ed Kelley, President of BGR Franchising, LLC, comments, "BGR intends to position its brand to be considered among the very best in the fast casual restaurant niche. BGR's strength to date has been centered around our menu -- featuring our proprietary, dry aged USDA Prime beef, complimented with a unique menu featuring ahi tuna, lamb, turkey, and other unique, high quality specialties, all grilled to order on an open flame. With Streetsense's restaurant branding experience added to our team, we intend to create a customer dining experience second to none, and accelerate our national expansion once this exciting project is completed."

Notable past and current clients of Streetsense include Chipotle, GCDC, ShopHouse (Chipotle's new Pan Asian concept), Starbucks, Chop't and JW Steakhouse. Leading the Streetsense project team will be Partner and Creative Director, Gabby Rojchin, Partner and Head of Interior Architecture, Herb Heiserman, Creative Strategist, Sarah Wright, and Art Director, Jessie Kirsch.

About Chanticleer Holdings, Inc
Headquartered in Charlotte, NC, Chanticleer Holdings (HOTR), together with its subsidiaries, owns and operates restaurant brands in the United States and internationally. The Company is a franchisee owner of Hooters® restaurants in international markets including Australia, South Africa, and Europe, and two Hooters restaurants in the United States. The Company also owns and operates American Burger Co., BGR the Burger Joint, BT's Burger Joint, and owns a majority interest in Just Fresh restaurants in the U.S.

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