Chaordix Inc.

Chaordix Inc.

February 04, 2014 11:00 ET

Chaordix® Appoints Chief Growth Officer and Chief Social Scientist as Market Expansion Accelerates

Newest executive leadership roles signal aggressive 2014 market strategy for crowdsourcing leader

CALGARY, ALBERTA and LONDON, UNITED KINGDOM--(Marketwired - Feb. 4, 2014) - Shelley Kuipers, Chaordix® Founder and Chief Executive Officer (CEO), today announced two C-level appointments: Alice Reimer as Chief Growth Officer and Sharon McIntyre as Chief Social Scientist. Chaordix provides an enterprise marketing technology platform and applications - combining crowdsourcing processes with social sciences practices - for predictive brand and product innovation communities.

"Throughout 2013, we witnessed rapidly expanding global market adoption of our Crowd Intelligence™ solutions," said Shelley. "As we kick off 2014, our goals for market and customer growth are even higher. With Alice on board we will build out and execute the strategic growth plan that will draw more of the world's most loved and innovative brands into the Chaordix fold. With Sharon's expertise focused on deepening the productization of our offering, our ability to scale will continue to support our expansion."

As Chief Growth Officer, Alice Reimer will lead global Sales and Marketing efforts for Chaordix. Alice comes to Chaordix with a long history of accomplishments and decorations across the entrepreneurial technology sector. She co-founded Evoco in 1999, which provides web-based construction and program management software and, as CEO, led it through acquisition by Austin-based Accruent in 2012. Alice is the recipient of both PROFIT's W100 designation as one of Canada's Top Female Entrepreneurs and was selected for Alberta Venture's 2013 list of the province's 50 Most Influential People. Long committed to giving back to industry, Alice mentors technology entrepreneurs as a member of the A100 and serves on the Board of AcceleratorYYC.

"I'm so excited to join a company that is fueled by technology, design and authenticity," said Alice. "Having those elements has brought great success for Chaordix, and I'm passionate about working with the team to build on that foundation."

As Chief Social Scientist, Sharon McIntyre will provide leadership in advancing Chaordix's unique and disruptive crowdsourcing methodologies and solutions. Sharon joined Chaordix in 2012 as Chief Marketing Officer, contributing to the brand's market-leader position through brand development, methodological innovation, strategic alliances, and global thought leadership. Sharon is an early crowdsourcing researcher and advocate - acknowledged as 'Shazz Mack' in Jeff Howe's seminal 2009 book, 'Crowdsourcing' - and today is a doctoral researcher in innovation policies and programs.

Alice and Sharon's appointments build on the 2013 expansion of the Chaordix executive team, which also included two C-level hirings: Terry Sydoryk as Chief Operating Officer (COO) and Gary Schultz as Chief Technology Officer (CTO).

About Chaordix

Chaordix® is the global standard in crowdsourced brand and product innovation.

Chaordix uses the power of crowdsourcing to help the world's leading companies and organizations gain sustained community engagement and predictive intelligence. Our Crowd Intelligence™ community solutions are helping a global clientele including P&G, IBM, FutureBrand, KPMG, American Airlines, Virgin and Reckitt Benckiser leverage our unique crowdsourcing technology and methodology to drive team insights programs, b2b forums, brand development initiatives, sustainability challenges, and product innovation communities. Visit to find out more.

Contact Information

  • Chaordix Inc.
    Ryan DeGama
    Senior Brand Communications Strategist & Writer
    +1 (403) 836-3046