February 02, 2010 14:56 ET

Charitable Music Downloads, Give the Gift of Music and Donate at the Same Time with FundTunes

FundTunes offers a new way to approach digital music downloading

TORONTO, ONTARIO--(Marketwire - Feb. 2, 2010) -

Editors Note: A photo is included with this press release.

FundTunes, in association with Universal Music Canada, the largest record label in Canada, has launched a new website to download digital music to fundraise for a cause. The first of its kind in the country, FundTunes helps raise money for Canadian charities, nonprofit organizations, amateur sports teams, schools, clubs, and other community groups.

FundTunes offers music fans the opportunity to purchase digital music downloads through their MY-5 and MY-10 Song Music bundles, while giving a donation to the charity group of your choice.

New to the FundTunes product line is the unique and exciting E-Music Gift Card, which allows customers to send a personal e-greeting card with a gift of 5 or 10-Music downloads, plus the gift of a donation. The gift recipient receives a greeting card and redemption code for the FundTunes music store, powered by Universal Music Canada and

"Fundtunes creates warm fuzzies for everyone and is perfect for seasonal celebrations," says Lisa Sharkey, Manager, Special Markets & Partnership Marketing, Universal Music Canada. "Why not send that special person in your life a music e-card this Valentine's Day, Give the gift of music while giving back!"

The FundTunes E-Music Gift Card offers a fantastic last minute gift solution, which customers can send from their home or office; all in the support of charities.

"We have all had the negative experience of running late for a party and needed a last minute gift or having to go through the time and effort of having to figure out a gift option for that hard to buy for person in our lives," adds Justin McCartney, V.P and Co-Founder, FundTunes. "The E-Music Gift Card is a great way to give a gift while giving the gift of a donation."

Think of FundTunes for all your gift giving ideas and give the gift of music plus a donation. Customers are invited to "make their downloads matter" by purchasing digital music and the FundTunes E-Music gift card.

"The controversy of illegal downloads versus paid downloading pits consumer versus record label and retailer. FundTunes enters into the fray, by offering a new take on downloading, by giving the customer the opportunity to download and donate at the same time." Says Co-Founder, Ed Alvarez.

Customers simply log on to the FundTunes site, select a charity to support and either purchase a MY-Song Music bundle for their personal library or they can send an E-Music Gift Card to someone special. The whole process takes only a few minutes.

FundTunes is co-founded by Justin McCartney and Ed Alvarez. They are currently working with media partners to offer this service to national publications like newspapers and magazines. FundTunes is featured on The Yummy Mummy Club ( and Bike Registry Canada ( websites and is promoted by over 35 non-profit groups and is expanding everyday.

" is built on Community. And being part of a community means giving back to it. With FundTunes, multi-tasking moms get to rock out while giving back. A perfect fit! - Erica Ehm, Founder -

To become part of this new fund raising trend, please visit for all your digital music needs and gift giving options.

For all Canadian charities, amateur sports teams, schools, and other nonprofit organizations that are interested in a FREE listing on FundTunes please visit, or email, or call 1.888.803.7526.

To view the accompanying photo, please visit the following link:

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