SOURCE: Alex and Ani


March 09, 2015 10:58 ET

CHARITY BY DESIGN Division Donates $800,000 to American Heart Association

AHA Receives More Than $2 Million Since Partnership Began

CRANSTON, RI--(Marketwired - March 09, 2015) - ALEX AND ANI, LLC, one of Inc. Magazine's 500 fastest growing private companies in America, announced today its philanthropic CHARITY BY DESIGN division donated more than $800,000 during 2014 to the American Heart Association. The American Heart Association is the largest single recipient of the CHARITY BY DESIGN program, receiving more than $2 million in donations from ALEX AND ANI since the relationship began in 2012.

"Making a difference in the lives of our customers, their family, and friends is at the heart of our relationship with the American Heart Association and with all of our CHARITY BY DESIGN partners," said Nicki Maher, Vice President of the ALEX AND ANI | CHARITY BY DESIGN division. "The bangles that support the American Heart Association are beautiful and have a special meaning to each individual wearer. The love for these bracelets is overwhelming, and we are excited to continue our support."

Heart disease is the number one cause of death in the world and the leading cause of death in the United States, taking the lives of almost 380,000 Americans each year. By teaming up with CHARITY BY DESIGN, the AHA receives 20% of the purchase price from the sale of the specially-designed Best Friends bangle (launched in 2012) and the Whole Heart bangle (launched in Feb. 2014) featured in ALEX AND ANI retail locations nationwide as well as online.

"We are very grateful for ALEX AND ANI's commitment to helping raise awareness about heart disease," said Bernie Dennis, Chairman of the American Heart Association. "Their ongoing support helps us improve the health and lives all Americans through our programs, education and research."

CHARITY BY DESIGN was born from the ALEX AND ANI ideal of spreading positive energy worldwide. Its unique abundance model empowers non-profit organizations by sharing time, resources, and talent to elevate their missions. CHARITY BY DESIGN strengthens charitable organizations through innovative partnerships and collaborative experiences. As CHARITY BY DESIGN re-defines corporate giving, its influence grows through employees, customers, and community members who have a passion to take action and get involved. Since its inception in 2011, CHARITY BY DESIGN has been able to give back $20 million to partner charities and other various non-profit organizations through donation. 


ALEX AND ANI creates meaningful, eco-conscious jewelry and accessories to empower the light in you. Each piece is designed by Carolyn Rafaelian, Founder, Creative Director and CEO. Carolyn believes that every individual has a positive message to share with the world, and by incorporating powerful symbolism into each product, ALEX AND ANI provides a vehicle for consumers to express their individuality. ALEX AND ANI is committed to giving back to the world that we live in. By using recycled materials with eco-conscious processes and through our CHARITY BY DESIGN division, ALEX AND ANI positively impacts our planet and our communities. CHARITY BY DESIGN has strengthened non-profit organizations through innovative partnerships and collaborative experiences resulting in donations of over $20 million. An Inc. 500 Company, ALEX AND ANI has retail stores in addition to retail partners worldwide. Its World Headquarters is located in the Greater Providence, Rhode Island area, where its products are designed and assembled with love. Please visit for more information.

Contact Information

  • Contact:
    Gregg Perry
    401-338-5076 (m)