SOURCE: Alex and Ani

February 24, 2015 09:00 ET

CHARITY BY DESIGN Donates $20-Million in Four Years

Tens of Thousands Worldwide Positively Impacted

CRANSTON, RI--(Marketwired - February 24, 2015) - ALEX AND ANI, LLC one of Inc. Magazine's 500 fastest growing private companies in America, announced that ALEX AND ANI | CHARITY BY DESIGN division has awarded $20-million since its inception in 2011 to 44 charitable organizations that are making a positive impact on tens of thousands of people around the world.

CHARITY BY DESIGN is a unique division within ALEX AND ANI that empowers its non-profit partners to reach their goals by sharing their mission through the power of positive energy and creative design. Each of the organizations that have been selected to be a CHARITY BY DESIGN partner focus on either the environment, community development or health and wellness, areas that are a natural and purposeful fit for the ALEX AND ANI brand. When a partnership is established, ALEX AND ANI works with the organization to create a unique charm that is accompanied by a meaning card that helps to spread the mission of the non-profit organization.

"CHARITY BY DESIGN is the heart and soul of ALEX AND ANI and our goal is to impact as many lives as we possibly can by co-creating with our partners meaningful pieces that deeply resonate with those touched by these causes or who want to support them," said Carolyn Rafaelian, Founder, Creative Director and CEO of ALEX AND ANI. "The outpouring of love our customers show for these organizations is truly a blessing and demonstrates how positive energy empowers all of us in countless ways."

CHARITY BY DESIGN partnerships, among other initiatives, ensure school children are fed; families around the globe have access to clean drinking water; provide support to women facing breast cancer; fund research seeking cures for ovarian cancer and leukemia and lymphoma; create hands on experiences that foster hope for those with mental illness; supply safety tool kits to thousands of families with autistic members; and provide highly specialized neo-natal intensive care.

"When our customers share their love for causes that are near and dear to their own hearts by purchasing symbolic charms that capture the essence of these partners, we are raising both awareness and funds to help the positive works of these organizations," said Nicki Maher, Vice President of ALEX AND ANI | CHARITY BY DESIGN Division. "CHARITY BY DESIGN is truly a three-way relationship between our company, our partners and our customers all working together to make a positive impact on the lives of others."

Over the last four years, CHARITY BY DESIGN has been able to provide partner organizations with support through customized charm sales, in-store events, sponsorships, in-kind donations, and hundreds of hours of employee volunteerism enabled by the company's give back time off program. To learn more about CHARITY BY DESIGN points of impact, visit our blog.


CHARITY BY DESIGN was born from the ALEX AND ANI ideal of spreading positive energy worldwide. Its unique abundance model empowers non-profit organizations by sharing time, resources, and talent to elevate their missions. CHARITY BY DESIGN strengthens charitable organizations through innovative partnerships and collaborative experiences. As CHARITY BY DESIGN re-defines corporate giving, its influence grows through employees, customers, and community members who have a passion to take action and get involved. Since its inception in 2011, CHARITY BY DESIGN has been able to give back $20-million to partner charities and other various non-profit organizations through donation. 


ALEX AND ANI creates meaningful, eco-conscious jewelry and accessories to empower the light in you. Each piece is designed by Carolyn Rafaelian, Founder, Creative Director and CEO. Carolyn believes that every individual has a positive message to share with the world, and by incorporating powerful symbolism into each product ALEX AND ANI provides a vehicle for consumers to express their individuality. ALEX AND ANI is committed to giving back to the world that we live in. By using recycled materials with eco-conscious processes and through our CHARITY BY DESIGN division, ALEX AND ANI positively impacts our planet and our communities. CHARITY BY DESIGN has strengthened non-profit organizations through innovative partnerships and collaborative experiences resulting in donations of $20 million. An Inc. 500 Company, ALEX AND ANI has retail stores in addition to retail partners worldwide. Its World Headquarters is located in the Greater Providence, Rhode Island area, where its products are designed and created with love. Please visit for more information.

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Contact Information

  • Contact:
    Gregg Perry
    401-331-4600/401-338-5076 (m)