SOURCE: Sociomantic Labs

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June 04, 2013 09:00 ET

Charles Pitzer Joins Sociomantic as Vice President of Sales for North America

Former Criteo Executive Joins Fast-Growing Ad Technology Company to Strengthen North American Growth

NEW YORK, NY--(Marketwired - June 04, 2013) -  Sociomantic Labs, the leader in intelligent display advertising solutions for eCommerce marketers, today announced that Charles Pitzer will be joining the company as vice president of sales for North America.  Pitzer has more than 25 years of sales experience, 14 of which have been concentrated in media with a focus on online advertising. He joins Sociomantic from Criteo. Previously Pitzer held positions at Specific Media,, and IDG Communications.

Key Facts:

  • Pitzer was most recently at Criteo, where he played a leadership role in developing their sales efforts in the U.S. and Canada.
  • At, Pitzer helped launch the company's Canadian presence and helped establish their first Canadian office.
  • Throughout his career, Pitzer has held senior sales leadership roles in Singapore, New York, San Francisco, and Toronto.
  • In 2012, Sociomantic grew from 20 to 119 employees and expects to double headcount again over the next 12 months.
  • The company currently serves customers in more than 50 markets worldwide.
  • Sociomantic recently announced that former Google executive Robert Bosch joined the company as the chief sales officer for EMEA; and that Mahesh Narayanan, another former Google executive, launched their first APAC office in Mumbai.


  • "Technology-driven companies with a transparent approach will lead the pack when it comes to the future of ad tech," said Charles Pitzer.  "I could not be joining a more phenomenal company. Sociomantic has an amazing global culture that puts service first and is at the leading-edge of innovation."
  • "Charles is a seasoned sales executive who brings keen insights and experience when it comes to staying ahead of the curve in the constantly evolving ad technology landscape," said Jason Kelly, chief executive officer of Sociomantic.  "As we continue to make massive inroads in the US market we continue to add like-minded, talented individuals who are keen to help clients achieve their goals and understand the market in which they are investing in."
  • "Charlie understands that the RTB media landscape is racing towards transparency," said JB Brokaw, North American president for Sociomantic. "Charlie has been seen firsthand the client frustrations with "black-box" solutions and understands that Sociomantic is not only delivering industry-leading results, but partnering with our clients by actually helping them understand the true market cost of retaining and acquiring new customers through RTB."

About Sociomantic Labs:

Sociomantic Labs delivers one-to-one digital advertising at scale, making eCommerce marketers smarter by driving incremental sales and boosting customer lifetime value (CLV). Sociomantic helps marketers engage new and existing customers with individually personalized display ads by leveraging first-party CRM data, along with advanced advertising solutions, including real-time bidding, stream-based data management, dynamic ad personalization and real-time reporting. These intelligent solutions are delivered hand-in-hand with a dedication to exceptional customer service from over a dozen local offices across four continents.

Our Global Footprint:

Founded 2009 in Berlin with additional offices in Warsaw, Paris, Amsterdam, Sao Paulo, Moscow, New York, London, Madrid, San Francisco, Chicago, Mumbai.


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Contact Information

  • Press Contacts:
    Greg Peverill-Conti
    InkHouse for Sociomantic
    Nadia Gonzalez