April 22, 2008 09:05 ET

Charles Watson of BLUEROADS to Present at Baptie Channel Focus North America 2008 Conference

BLUEROADS' Senior Vice-President of Sales & Marketing Will Discuss Best Practices in Channel Lead Optimization

LA JOLLA, CA--(Marketwire - April 22, 2008) - BAPTIE CHANNEL FOCUS NORTH AMERICA 2008 -- BLUEROADS, the leading provider of Partner Opportunity Management (POM) solutions for medium-to-large enterprises, today announced that Charles Watson, senior vice-president of sales and marketing at BLUEROADS, will be delivering a 45 minute presentation on "Best Practices in Channel Lead Optimization" at the Baptie Channel Focus North America 2008 Conference.

This presentation will cover best practices, benefits and lessons associated with moving prospects from first contact to revenue with an indirect sales channel, as well as highlight case-studies and key information attained from BLUEROADS' hundreds of Partner Opportunity Management deployments around the world. Charles Watson has over 20 years of experience leading successful sales, marketing and product teams and a proven track record designing end-to-end lead management processes. Prior to BLUEROADS, Charles was vice-president of Americas marketing at SSA Global (Infor), and directed global marketing functions at Epiphany.

Celebrating its 13th anniversary this year, Baptie & Company is an independent organization that specializes in delivering best practice and how-to information through its four communities. Baptie & Company's Channel Focus Series is the world's largest series of routes to market conferences for sales and marketing executives in the world's largest computer and telecom companies.

About BLUEROADS Corporation

BLUEROADS Corporation delivers proven enterprise Partner Opportunity Management solutions that help organizations with complex, multi-dimensional channels market and sell more effectively. Customers like Avaya, Brocade, Polycom, Xerox and NetApp depend on BLUEROADS' unique closed-loop system which empowers individual partner representatives to actively participate in sales and marketing processes. BLUEROADS strengthens the bond between vendors and their partners, achieving the mutually beneficial goals of increased conversion rates, revenue and market share. BLUEROADS is headquartered in San Mateo, California and is financed by ArrowPath Venture Capital, Cardinal Venture Capital, El Dorado Ventures, The Halo Fund and Zen-Shin Capital. For more information, please visit

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