SOURCE: Charleys Grilled Subs/Charleys Philly Steaks

Charleys Grilled Subs/Charleys Philly Steaks

February 05, 2014 11:38 ET

Charleys and The Coca-Cola Company Announce New Product and Marketing Agreement

Leading Philly Cheesesteak Franchise to Serve Coca-Cola Products in Its U.S. Restaurant Locations

COLUMBUS, OH--(Marketwired - February 05, 2014) - GOSH Enterprises, parent company of Charley's Grilled Subs and Charleys Philly Steaks restaurant concepts, and The Coca-Cola Company (NYSE: KO), the world's largest beverage company, today announced a multi-year product and marketing agreement to serve Coca-Cola products in over 400 of its restaurants across the United States. 

"As the leading Philly Cheesesteak restaurant brand Charleys is delighted to be aligning with another industry leader. Both of us are dedicated to serving the finest product possible to our adoring fans the world over," stated Charley's Grilled Subs/Charleys Philly Steaks Vice President of Marketing Kris Miotke. "A refreshing Coca-Cola beverage is the perfect complement to a delicious Philly Cheesesteak. We are delighted at the prospect this new agreement has for us to innovate and grow more loyal customers at all of our Charleys locations."

Under this new agreement, Charleys restaurant locations across the United States will exclusively serve Coca-Cola products March 2014. In addition to its popular soft drinks such as Coca-Cola®, Diet Coke®, Coke Zero™ and Sprite®, Coca-Cola will provide Charleys locations with an array of beverages including Fanta® Orange, Hi-C® Fruit Punch and Barq's® root beer. The agreement also includes the co- development of various marketing and promotional programs each year.

"We are pleased that guests of Charleys will now be able to Open Happiness with a refreshing Coca-Cola beverage during their next visit," shared Coca-Cola Refreshments Vice President of National Sales Chris DeMaio. "We strive to provide moments of happiness to consumers nationwide and today's announcement makes that possible for the loyal patrons of Charleys."

About Charley's Grilled Subs/Charleys Philly Steaks

In 1986, the love of Philly Cheesesteaks inspired the opening of the first Charleys restaurant in Columbus, Ohio. Its grilled-fresh-to-order Philly Cheesesteaks are made from 100 percent USDA choice steak, all white meat chicken breast, 100 percent dairy cheese and produce prepared fresh daily. Also known for its signature lemonades and gourmet fries cooked in 100 percent soybean oil, the Charleys brand has grown its footprint across the world with over 520 stores in 47 states and U.S. territories, and in 22 countries. Charley's Grilled Subs/Charleys Philly Steaks are concepts of GOSH Enterprises, Inc. For more information, visit www.charleys.com.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or check out our blog, Coca-Cola Unbottled, at www.coca-colablog.com.

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Contact Information

  • Media Contact
    Allison Short
    Marketing & Public Relations Manager
    (614) 652-6807
    ashort@charleys.com