SOURCE: Augme Technologies, Inc.

Augme Technologies, Inc.

July 25, 2011 08:30 ET

Charlie Brignac Joins Augme Technologies as Executive Vice President of Sales in Augme's Consumer Product Goods Group

Seasoned Consumer Products Packaging and Marketing Veteran to Head Sales of Consumer Product Goods Vertical

NEW YORK, NY--(Marketwire - Jul 25, 2011) - Augme Technologies, Inc. (OTCBB: AUGT), a leader in full service mobile marketing solutions utilizing patented technology that enables the world's largest brands to plan, build, deploy and track mobile marketing campaigns with their target audiences, today announced that Charlie Brignac has joined the Company as Executive Vice President of Sales in the Consumer Product Goods ("CPG") Group.

Mr. Brignac has served the consumer goods, beverage and packaging industries for more than 30 years as a salesman, marketer, consultant and entrepreneur. Through his multitude of experiences, he brings a unique perspective to innovation and new business development for brand groups, manufacturers, retailers and packaging suppliers. He has a proven track record in building emerging brands and new product lines across a variety of corporate environments and industries. Mr. Brignac has held management positions with National Beverage, Kraft, Capri Sun, Pillsbury, Hanes Corporation and Proctor & Gamble during the course of his career.

In his recent Marketing and Corporate Business Development role at Graphic Packaging International ("GPI"), Mr. Brignac focused on developing new interactive technologies to facilitate real-time communication between brands and consumers at the point of purchase and point of use. After joining GPI in June 2003, he became instrumental in leading new packaging innovation in the areas of high impact enhancements, retail ready packaging, interactive and electronic packaging. During this time, Mr. Brignac was a featured speaker on innovative packaging for Packaging Strategies, PIRA, PMA, and Michigan State University.

"We are thrilled that Charlie has joined our management team as Executive Vice President of our CPG group," stated Paul Arena, Chief Executive Officer of Augme Technologies, Inc. "As the former senior manager responsible for a number of Fortune 500 companies' consumer product divisions, Charlie's consumer products packaging, marketing, sales and corporate business development skills will contribute greatly to the success of Augme's global growth strategy."

"I am excited to join Augme at a time when mobile marketing and mobile advertising platforms are in such high demand with most consumer products companies," commented Mr. Brignac. "The Augme management team and I are focused on scaling Augme's unique mobile offerings to meet the rapidly expanding needs of our brand clients. I have enjoyed presenting and selling interactive packaging capabilities to GPI customers over the past several years and helping establish Augme as a key partner supplier in the area of mobile marketing for the CPG customer group. In my new role, I look forward to continuing the GPI/Augme relationship to serve mutual brand clients' requirements."

"We are very impressed with Augme's ability to provide our brand clients with a way to deliver engaging mobile experiences that will create a greater affinity and loyalty to their brands," said Tony Hancock, Vice President of Innovation and Design for Graphic Packaging International. "Augme has been a great partner as we have rapidly expanded our mobile strategy offering to our packaging industry clientele. We look forward to building on our past successes with Augme and continuing to expand our mobile strategy, allowing us to offer our clients the best mobile solution."

About Augme Technologies, Inc.

Augme Technologies, Inc. (OTCBB: AUGT) provides strategic services and mobile technology to leading consumer and healthcare brands. Augme's AD LIFE™ mobile marketing technology platform allows marketers, brands, and agencies the ability to plan, create, test, deploy, and track mobile marketing programs. Through the use of consumer response tags (CRTs) such as 2D codes, UPC codes, SMS, and Image Recognition, AD LIFE™ facilitates consumer brand interaction and the ability to track and analyze campaign results. Using its own patented device-detection and proprietary mobile content adaptation software, AD LIFE™ solves the mobile marketing industry problem of disparate operating systems, device types, and on-screen mobile content rendering. Augme also provides business to consumer utilities including national mobile couponing solutions, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. In addition to AD LIFE™, Augme owns and licenses the digital broadcast platform BOOMBOX®. Augme is headquartered in New York City. For more information, visit

Augme Technologies, Inc.™, Augme™, AD LIFE™, BOOMBOX®, AD SERVE™ and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-11.

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in the Company's Form 10-K and other reports filed with the SEC. Augme Technologies, Inc. is under no obligation (and expressly disclaims any such obligation) to update or alter such forward-looking statements, whether as a result of new information, future events or otherwise.

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