SOURCE: Edgell Communications

Edgell Communications

March 25, 2014 16:31 ET

charmingcharlie, True Religion Brand Jeans to Headline Apparel Magazine's Tech Conference West in L.A.

COLUMBIA, SC--(Marketwired - Mar 25, 2014) - Kim LaFleur, VP, e-Commerce, charmingcharlie, and Jennifer Terrill, VP, Information Technology, CISO, CISSP, True Religion Brand Jeans, will keynote at the upcoming Apparel Tech Conference West, to be held Wednesday, April 2, 2014 at the Fashion Institute of Design & Merchandising (FIDM) in Los Angeles.

The conference is produced by Apparel Magazine and complimentary registration is available to qualified apparel retailers, brands and manufacturers at

With hundreds of stores and growing across the United States, as well as a robust online business, charmingcharlie is known for its approach to fashionable accessories as being fabulous, fierce and fun. LaFleur will give a behind-the-scenes look at how this successful retailer has wowed its customers over the past decade and come into its own as a major nameplate both in-store and online in a presentation entitled "How charmingcharlie Found Its Fabulous."

A pioneer in the premium denim market, True Religion has become synonymous with modern and distinctive product designs that stand for exceptional fit and styling details. The development of the brand's products from concept through manufacturing is engineered to be not only fashionable but durable as well. As a result, True Religion has succeeded in becoming an innovator in exceptional lifestyle branding and a global leader in premium denim and casual sportswear across divisions for men, women and children. In the session "True Religion Brand Jeans: Pioneer, Innovator, Global Leader," Apparel's publisher Susan Nichols will talk one-on-one with Terrill on the company's success, technology highlights and more.

The Apparel Tech Conference West is designed to help executives strengthen their firm's strategic direction, technology roadmap and overall competitiveness. Included are more than two dozen expert-led educational sessions and roundtables focused on design, PLM, assortment planning, ERP, all-channel retail, 3D simulation, business intelligence, collaboration, omnichannel order fulfillment, supply chain management, information technology, sizing and fit, materials purchasing, enterprise synchronization and more, as well an exhibit area where attendees can meet one-on-one with leading technology solution providers.

TXT Maple Lake is the Platinum sponsor of the conference. Gold sponsors include Core Solutions, FDM4 America Inc., Human Solutions, Infor, Junction Solutions, Lectra, Manthan, NGC Software, PTC, RLM Apparel Software Systems, Simparel and Yunique Solutions.

Registration is complimentary for qualified apparel brands, manufacturers and retailers only. Visit to register. For questions and/or to register by phone, contact Dita Alexandrakis at 973-607-1347 or Sponsorships are sold out, but solution, technology and service providers may request future event information by contacting

About Apparel
Apparel magazine offers technology and business insight from concept to consumer, providing competitive, actionable information to executives representing the world's most successful apparel brands, retailers and manufacturers. Its targeted content addresses Retail Intelligence, Supply Chain, Sourcing & Logistics, Concept-to-Spec and Fiber-to-Fabric. An Edgell Communications publication, Apparel also produces the Apparel Executive Forum, Apparel Business and Technology Leadership Conference in New York, Apparel's Sourcing Summit at MAGIC, numerous web events, e-Newsletters,, a variety of leading-edge industry research reports and more.

About Edgell Communications
For the past 25+ years, Edgell Communications has been connecting leading executives with the world's leading service and solutions providers. Today, Edgell remains a powerhouse in the IT industry, offering unparalleled market expertise and unlimited resources for leading technology companies to reach thousands of customers and prospects -- in print, in person and online. Edgell reaches more than 143,000 business and IT executive subscribers through its six vertical brands, including Apparel, Consumer Goods Technology, RIS (Retail Info System News), Mobile Enterprise, VSR (Vertical Systems Reseller) and Hospitality Technology.

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