SOURCE: Chatterfly


September 21, 2011 11:03 ET

Chatterfly Announces New Version of Its Digital Loyalty App and Exclusive Partnership With San Mateo's Chamber of Commerce

Aggressive Partnership Strategy to Help Scale Local Business Rewards Program Across the Country

SAN MATEO, CA--(Marketwire - Sep 21, 2011) - Chatterfly, leader in the digital loyalty space, today announced an exclusive partnership with the San Mateo Area Chamber of Commerce to create a neighborhood rewards program for all of its 1,000 members. Using the Chatterfly smartphone app, shoppers earn points towards rewards and deep discounts for supporting favorite local businesses in San Mateo and sharing those experiences on social networks. The partnership is the first of many planned as Chatterfly aggressively moves towards scaling service nationally and coincides with the release of version 1.5 adding a host of new features and functionality.

Under terms of the exclusive partnership, the San Mateo Area Chamber of Commerce will endorse and support Chatterfly's neighborhood loyalty program that rewards shoppers for visits, purchases, and drawing attention to the store via social media sharing. By making it fun for shoppers to collect points earning discounts and freebies, local business will have a powerful tool for increasing the frequency of visits of current clientele while offering incentives for drawing in new repeat customers.

"Local businesses must always contend with large retailers, department stores and food chains that have nearly an unlimited amount of marketing and advertising resources to drive customers through the door," said Linda Asbury, president and CEO of San Mateo Area Chamber of Commerce. "By partnering with Chatterfly, we have greatly leveled the playing field by giving our members a novel approach for rewarding patron loyalty, growing customer base, and keeping local dollars spent within the community."

Powering the partnership is a new version of the Chatterfly app (version 1.5). Much like frequent flyer miles but for neighborhood businesses, Chatterfly eliminates the hassle of more traditional paper loyalty cards by simplifying the experience with the use of a smartphone. Once downloaded, shoppers can visit their favorite spots collecting and earning points for their support and for spreading the word to friends and family over popular social networks like Facebook, Twitter, Foursquare, and Google+. These points are then redeemed for special discounts and prizes. New features of 1.5 include a QR code button for instant scan and check-in, instant alerts spotlighting when rewards are nearby and vast enhancements to the interface and functionality improving overall user experience.

"We are very pleased to partner with the San Mateo Area Chamber of Commerce as we continue our efforts in helping entrepreneurs and favorite local businesses prosper, especially during these harder than normal economic times," stated Aaron Stettner, vice president of sales at Chatterfly. "Since the launch of Chatterfly, we have seen tremendous response from local businesses who have found that loyalty programs that reward current patrons are far more superior to deal-of-the-day sites like Groupon in terms encouraging repeat visits. As we look to take Chatterfly national, partnerships with local chambers and business networks will be a critical element to our overall strategy."

The San Mateo Area Chamber of Commerce will debut Chatterfly at the upcoming San Mateo County Business Expo taking place on September 28.

Chatterfly 1.5 is available now for the Apple iPhone and Android. Additional versions for the BlackBerry and Palm are coming soon. To download go to Local businesses interested in signing up for Chatterfly's mobile rewards program please visit or call (877) 391-8992.

About Chatterfly
Chatterfly is a pioneer in the growing online customer loyalty space fusing elements of the real world and the endless possibilities of the Internet. The Chatterfly smartphone app and patent pending system allows consumers to earn points towards exclusive rewards for visiting favorite local businesses and sharing the experience with family and friends. In addition, Chatterfly notifies consumers of cool rewards and recommends the best local hotspots such as hotels, restaurants and shops when visiting other areas. Businesses benefit by closely engaging with their loyal army of followers commending them for spreading the word through social media. For more information visit

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