SOURCE: ChatterMob

ChatterMob

March 26, 2013 08:56 ET

ChatterMob Launches Version 2.0 With New User and Business Features

Market Research Tool Introduces a Series of Upgrades

BOSTON, MA--(Marketwire - Mar 26, 2013) -  ChatterMob, www.chattermob.com, the new market research tool that provides businesses with an affordable and convenient way to ask their target demographic a series of questions and receive real-time insights, today announced the launch of Version 2.0. The website's newest version provides both businesses and users with an improved interface and updated features, including:

BUSINESSES

  • Target Your Demographic: Choose the age, gender, location and education level of the users ChatterMob will target for your campaign.
  • Share Your Campaign: Businesses can now share their ChatterMob campaign or individual questions via Facebook, Twitter, email and blogs.
  • Time Your Data Delivery: ChatterMob can predict what day businesses will receive the answers to all of their questions.

USERS

  • Win Prizes: Users are able to redeem their points for prizes, enter raffles or bid on specific prizes in the auction house.
  • Pin Your Favorite Prizes: Users can keep their eye on the prize by pinning their favorites and seeing how many points away they are from redeeming them.
  • Invite Your Friends: Share ChatterMob with your friends via Facebook, Twitter, and email.
  • Achieve New Levels: By answering more questions, users will receive a notification that they leveled up.

Since launching in October 2012, ChatterMob users have answered over one million questions, and top businesses and festivals like Verge Campus Tour and TogetherBoston are already utilizing ChatterMob to gather market research. ChatterMob Version 2.0 will continue to simplify market research, making it easier for businesses to create campaigns and users to start gaining points towards prizes.

"We want to provide businesses that utilize ChatterMob with a straightforward, self-service platform that would allow them to easily create a campaign and in turn, quickly acquire the data they were seeking," explains Spencer Bramson, Founder and CEO ChatterMob. "By also improving the user experience on the site, we've been able to maximize users' excitement around answering questions to redeem exciting prizes from their favorite brands." 

Companies spend countless dollars and hours acquiring market research through focus groups and surveys; ChatterMob aggregates this data into a time and money-saving, online platform where businesses are only required pay for the questions they ask and the responses they receive. In three easy steps (create your questions/responses, choose your demographic and select the number of responses you want to receive), ChatterMob provides businesses with real-time updates and campaign progress as users respond to questions, as well as statistics and information on the users that answer specific questions.

ChatterMob also offers top prizes in exchange for points for an incentive for users to participate. Once logged onto the website, users answer multiple-choice questions and receive 25 points for each question answered. Points accumulate each time a user logs into their account, and points never expire. Once they reach a designated number of points, users are able to redeem those points for prizes including electronics, housewares and fitness equipment.

About ChatterMob: ChatterMob is a new market research tool that provides businesses with an affordable and convenient way to ask their target demographic a series of questions and in turn, receive real-time insight. As an incentive to participate, users answer questions and receive points for each question answered. Points are then used to redeem free prizes from their favorite brands. Founded in 2012 by Spencer Bramson, ChatterMob is based in Boston.

For more information, please visit www.ChatterMob.com.

Follow ChatterMob on Facebook (http://www.facebook.com/ChatterMob) and Twitter (www.twitter.com/ChatterMob).

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