November 15, 2010 08:00 ET

Chatterscope Tracking Over 800 Brands

LEWIS PR's Free Twitter Sentiment Analysis Platform Passes the 1000th User Mark

SAN FRANCISCO, CA--(Marketwire - November 15, 2010) - Global communications agency LEWIS PR announced that Chatterscope, the firm's free platform for Twitter sentiment monitoring and analysis, is now tracking over 800 brands in more than 15 countries. Over 1000 communications professionals leverage Chatterscope as a key tool for automating Twitter sentiment classification, as well as for results regarding negative and positive Twitter conversations about their organizations.

Chatterscope tracks brand mentions on Twitter and automatically classifies the sentiment within each tweet, aggregating results to determine the percentage of positive, neutral and negative tweets for each brand. It also graphs the progress of a brand's reputation within Twitter over time to demonstrate historic sentiment. 

Since the Chatterscope beta launched in June 2010, LEWIS PR has added several new features based on user feedback. These include extended archives for brand mentions, the ability to click through to any single tweet to identify its source, and a host of other usability enhancements. But perhaps most noteworthy is the ability to adjust the polarity of any tweet through manual review. As a result, users have been able to improve upon the efficacy of Chatterscope's automated sentiment classification, getting to high-level accuracy through minimal user intervention. What's more, Chatterscope graphs instantly reflect the changes, a key consideration for many users that share within their organizations the data visualizations Chatterscope generates.

"Upon launch, beta users were immediately thrilled that they finally had a way to get at the emotion surrounding their brand on Twitter, but very soon, they wanted more features and capabilities," said Ian Lipner, Director of Product Development for LEWIS PR. "We worked quickly to deliver them while keeping the application totally free, and in doing so, doubled our user base in less than 90 days." 

LEWIS PR plans to continue to evolve the application, currently developing sentiment benchmarks by industry and considering community engagement for sentiment classification.

"Chatterscope, at its core, is about assuring the defining qualities of a brand are those that are heard loudest amid the din of social network chatter," noted Morgan McLintic, EVP at LEWIS PR. "At the same time, we feel it strongly reflects our own brand qualities. There's no point saying you are innovative and involved in social media, unless you prove that through developing products and implementing campaigns."

Chatterscope is available at

LEWIS PR is a global communications firm. In addition to traditional media and analyst relations, LEWIS specializes in social media, digital marketing and creative services. It works with companies to implement integrated communications programs on an international scale. LEWIS works with leading and emerging brands across multiple sectors, including automotive, consumer, government, healthcare, insurance, legal, non-profit, technology and telecom. LEWIS has more than 30 wholly-owned offices across the US, EMEA and Asia Pacific, with regional headquarters in London, San Francisco and Singapore.

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