Cheapflights Ltd

Cheapflights Ltd

April 25, 2007 07:30 ET

Cheapflights Launches Canadian Flights Price Comparison Site - Next step in Cheapflights' International Expansion

Attention: Business/Financial Editor, Tech/Telecomm Editor, Travel/Tourism Editor 25TH APRIL 2007: LONDON UK & BOSTON MA.--(CCNMatthews - April 25, 2007) - Cheapflights, the international leader in flights price comparison, is further expanding its reach and market position with the launch of a site in Canada - (

Canada is a natural market for Cheapflights into which to expand. It enjoys both high internet penetration - more than 19 million users and a proliferation of broadband access - some 59 per cent of the population*. In addition, the web is the preferred means of researching travel** and the second most popular type of online purchase after books and magazines***. The market is ideal for the Cheapflights product because of price competition caused by charter flights, price discounting and low-cost airlines.

The rapid price changes in seat pricing due to competition, unsold capacity and seasonal variations means that consumers can be confused as to where to look for the best available fares. Cheapflights daily sources its deals not only from airlines and budget carriers, but also from aggregators, online travel agencies and meta-search sites whose names read like a Who's Who of the travel industry.

The Cheapflights launch will therefore fill a gap in the market providing Canadian travellers with a source for the best flight deals and information and enabling them to make an informed decision. The Cheapflights flights price search and comparison model has already proved a success with both consumers and with travel operators on both sides of the Atlantic. Circa six million unique users per month use the service which last year drove an estimated US$1.8 billion flights sales to Cheapflights' advertising "partners". already receives more than 100,000 visitors every month on its holding site in Canada. In addition, the US website,, receives a significant number of Canadian visitors searching for Canadian departures, who will shortly be redirected to the new website.

The Canadian website offers a light-launch set of features including a booking engine, hot deals section and extensive flights tips information. Advertising partners already include WestJet, Sears Travel, Flight Network and British Airways as well as established online travel agents such as and

The positive response from leading Canadian travel providers, in addition to Cheapflights' significant success in the USA, were primary reasons for making the Canada site Cheapflights' third (after the UK and the USA). The new launch will act as a significant step forward in international expansion and is part of Cheapflights' wider strategy to go global within the next five years.

Cheapflights' Hugo Burge, Vice Chairman and Head of International, commented: "With our significant successful growth in the USA, in addition to our leadership in our home market of the UK, now is the time to expand further into Canada as part of our global expansion strategy. It has been most encouraging to see our existing partners embrace our international ambitions and work with us by developing multi-national business relationships."

* eMarketer
** GMI - global market research company
*** CTC Tourism Intelligence

- Ends -

Notes to Editors
Cheapflights Ltd. : Founded in 1996 and profitable since launch, Cheapflights is the UK's leading UK flight price comparison web and pioneered the travel price comparison model on the internet. It also introduced pay-per-click in the UK in 2000. Cheapflights is one of the few British internet companies successfully to establish an operation in the USA Launched in May 2003, and currently with 2.6 million unique users a month it is already in the top 13 USA travel sites (Hitwise US).

Cheapflights does not sell any flight deals or travel products. Each day, it sorts millions of flight prices from hundreds of travel partners worldwide. It then publishes a filtered current list of the best deals. These deals can be accessed online or by telephone direct with the advertiser from links or information on our site. This makes Cheapflights one of the most comprehensive independent online publishers of flight deals available. It also has well established opt-in subscription weekly newsletters on both sides of the Atlantic with over 4 million subscribers. The Company has launched UK and USA "Flight News" blog sites,; and These have become major interactive communities to inform and assist travel consumers on both sides of the Atlantic.

Hitwise's statistics show Cheapflights as being the UK's top vertical search and comparison site for the past 17 quarters. Cheapflights now accounts for just under 1% of all UK PPC advertising and 3.2% of all UK online travel display adverts according to recently released IAB figures. The Company's unique user numbers reached almost 6.00 million globally in January 2007.

Cheapflights estimates that it generated travel product sales of over US$1.8 billion for its advertising partners in 2006. These advertisers read like a Who's Who of the travel world - ranging from British Airways, Thomson, Expedia, Travelocity and Thomas Cook to specialist operators like STA Travel , Mark Warner and

In January 2007 Cheapflights invested in the Icelandic global flights planner, dohop ltd and is represented on the Board. The free website enables travellers to research available flight routes and scheduled departures and arrivals worldwide and operates as a separate business to Cheapflights. It facilitates journey planning and is particularly helpful for finding unusual flight connections.
David Soskin and Hugo Burge, CEO and Vice Chairman respectively of Cheapflights launched HOWZAT media LLP, in January 2007, an investment fund for start-up and early stage dotcoms. It will seek out global opportunities in internet media, including, but not exclusively, in the travel sector. Sites already invested in: social networking travel site; residential property vertical search site; and a next generation reviews and social networking website focussed on recommended places to eat drink and socialise.

Cheapflights' status as an independent online travel price search and comparison and travel news site makes it a natural starting point for finding travel deals and up-to-date travel industry information from a neutral source.

/For further information: Due to Time Difference please ensure calls are mad 0700-2100 GMT (London Time) or via our Boston Office toll free number (secondary Number above) / IN: INTERNATIONAL, MEDIA, TECHNOLOGY, TRANSPORT, TRAVEL

Contact Information

  • John Barrington-Carver +44 7831 655 630, Corporate PR, Cheapflights Limited London UK
    Primary Phone: 617-830-3000
    Secondary Phone: 800-411-1224