September 27, 2011 07:17 ET Finds 'Destination Diversity' Is Travel's New Black

Year on Year Search Comparison Shows Varied Destination Choice in the Quest for Value for Money

LONDON--(Marketwire - Sep 27, 2011) - Travellers continue to travel in spite of a dire economy, casting their net further afield to Pound stretching destinations and new adventures.

In its latest Rising Stars report,, the UK's leading website for travel deals comparison, compares the difference in search volume on its site for the first six months of 2011 compared with those of 2010.

The list of 25 ranks the top five climbers for each of five continents: Europe, Asia/Oceania, North America, South America and Africa. Topping the list in first place is Bodrum in Turkey with a staggering 971 per cent increase. In a highly unexpected second place is Iraq's town of Erbil, which experienced 504 per cent growth, while Hawaii's sunny Kona comes in third at 110 per cent. The Far East wins both fourth and fifth place with Hangzhou, China, and Sapporo, Japan at 87 and 80 per cent respectively.

"The trend shows that travel is still a priority even if budgets are tight. Continued economic slowdown has only served to create new destination trends with consumers literally willing to go the distance in places that will stretch their Pounds," says Nadine Hallak, Travel Expert for

"With its relative stability, northern Iraq first attracted business travellers, but now increased flights to the destination and development in the way of hospitality and hotels are beginning drawing intrepid tourists as well," adds Hallak.

Turkey, a long time holiday favourite for Brits, is soaking up the tourism opportunities more than ever this year. Those formerly bound for Egypt and Tunisia turned their sights over to resort towns like Bodrum for a similar offering in a more stable climate. The country's low ground costs also continue to serve as a clear example of consumers seeking great value for less.

Japan and China draw travellers for their great shopping and cultural offerings. Meanwhile, as new places open for business, people are more open to trying them for tourism purposes. Evidence of this is clear further down the destinations list with Bujumbra, Burundi rising by 73 per cent, Port Harcourt, Nigeria at 44 per cent, and Bulawayo, Zimbabwe at 40 per cent.

Another surprise, ranking in 15th place is Zakynthos, Greece, which has risen by 25 per cent year on year. Having been hit hard by recession, the country was slashing its prices, particularly over the summer, by up to 50 and 60 per cent. Travellers flocked to its sunny shores for heavily discounted all-inclusive holidays in four and five star resorts.

For the full Rising Stars report 2011, visit

To search and compare flight deals to these or any other destination, visit

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