August 02, 2011 05:49 ET Issues 'E-ASY' E-Guide to Airline E-Services

Keeping Travellers in the Know on How to Access Travel While They're on the Go

LONDON--(Marketwire - Aug 2, 2011) - Today travel is accessible at the click of a button, the tap of a telephone key or the touch of a screen, depending on what kind and how many devices a person has at their disposal. Airlines' use of social media and other 'e' tools has become the hottest mode of communication, not only for connecting with travellers but also for allowing them to search for and book flights as well as manage their bookings on the go., the UK's leading website for flight search and comparison, has pulled together a table outlining who offers what in its latest tips page on Airline eServices. Having scoured the offerings of ten of the most popular airlines, the site provides insight into all of the tools they offer with direct links to the section of the airline's main website, mobile site, Facebook page and more.

"The modern traveller is on a tight schedule and needs easy access to everything both on the go and at home," says Nadine Hallak, Travel Expert for

"In a world where the cheapest tickets sell out quickly, the ability to search for and book flights anytime from anywhere is no longer a luxury; it's a necessity. In addition to that, connecting with customers in a social space facilitates more direct contact and builds trust and reputation," says Hallak.

The airlines included in the comparison feature flagship carriers such as British Airways, Virgin Atlantic and KLM as well as budget airlines like easyJet and Ryanair. They were compared based on which offer any or all of the following eServices:

  • Online check-in
  • Mobile check-in
  • Booking updates / changes to bookings online
  • Mobile website
  • Apps
  • Facebook page
  • Twitter page

Given that the majority of the airlines ticked most of the boxes, literally, for each service presented within the table, it was difficult to rank them in order of who does it best. However, the four that ticked all boxes and stood out as leaders in eServices were:

  • KLM
  • Virgin Atlantic
  • Iberia
  • Lufthansa

While all of the above provide slightly differing yet almost equally good eServices, reckons the best performer to be KLM when it comes to putting social media tools to good use. The airline's facilities for mobile, online check-in and booking updates can be found through Google in literally one click as well as being easily found and accessed through its own website. The mobile site was also incredibly user friendly and the Facebook page is fun, interactive, creative, informative and friendly. Finally, KLM's mobile apps were available for most major smartphones including iPhone, Blackberry and Android.

For the complete table of airlines and their offerings, visit the new tips page at

For more information on these or any other airlines, visit

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Cheapflights Media is an international media network helping over 11 million visitors a month find top travel deals. Our Cheapflights brand was launched in 1996 and pioneered the online comparison of flight deals for users. Today, users compare a wide range of deals from hundreds of partners including online travel agents, consolidators and airlines to find the very best flight deals. With a mission to be the starting point for travel, Cheapflights works to deliver the industry's best airfare bargains, expert tips and inspiration. There are currently Cheapflights sites in the U.K., U.S., Canada, Germany, Australia & New Zealand, France, Italy and Spain. For more information, visit Our newest brand, Momondo, is a leading travel search engine for finding comprehensive worldwide pricing and availability on airfares. Winner of several awards, the site is ideal for users on specific travel schedules. For more information, visit

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