SOURCE: CheapOair

September 15, 2008 09:00 ET

CheapOair Introduces Hotel Shopping Innovation With Up to 500 Hotels Viewed in One Comparison Screen

$3 Million Ad Campaign Launched to Support Hotels Product

NEW YORK, NY--(Marketwire - September 15, 2008) - CheapOair.com announces an industry-changing innovation for customers, offering a new and speedy way to compare and shop for hotels, showing up to 500 hotel results on one page and allowing all information for a particular hotel to be accessed in one page, without extra clicking. Launching in beta at hotels.cheapoair.com, CheapOair Hotels gives customers two ways to view results: the Qwik view, a unique display that allows hundreds of hotels to be viewed, and compared at once and a standard list view. For each hotel, consumers see all details displayed in one window, including photos, price, star rating and address instead of taking the customer to new pages, adding more ease and speed.

Hotels.cheapoair.com offers the industry's easiest comparison shopping for hotels with more than 85,000 hotels worldwide and advanced search and sort capabilities including cities, towns, landmarks and airports for over 44,000 locations. Easy to see and change sliders and check boxes allow the customer to control price, star rating, hotel brand or distance from a chosen location using Google map technology. Many hotel listings also show discount rates using AAA, AARP and others (when available).

"We have developed the technology and managed immense amounts of inventory to allow the customer a 360 degree view of what's available and eliminated the overwhelming feeling that comes with scrolling and too many page changes," said Sam Jain, CEO of CheapOair. "With CheapOair Hotels, we're bringing the best hotel shopping experience to the industry and we're proud to be the first OTA to display and streamline up to 500 hotel results in one easy-to-view grid format."

CheapOair is launching an online advertising campaign beginning on September 15 and running for the next six months for a total of more than 3 million dollars. The media buy consists of new creative and new copy to support the launch of www.hotels.cheapoair.com and will run in a variety of online channels including MSN, Yahoo!, Google, TravelZoo, BookingBuddy and other meta-search engines.

All hotels booked on CheapOair Hotels are protected by CheapOair's hotel rate guarantee, which guarantees that all customers will pay the lowest online price for exclusive and budget hotel rates on CheapOair Hotels. Phase two enhancements slated for March '09 for CheapOair Hotels include user reviews, dynamic packaging and a Google map that clearly pinpoints all hotel options available on one map.

NOTE TO MEDIA: For more information about CheapOair Hotels or to speak with Sam Jain, please contact Pamela Johnston at Pamela@pjinc.net or Erica Johnson at Erica@pjinc.net or call PJ Inc. at 212-629-8445.

ABOUT CHEAPOAIR

Based in New York City with global offices and 24/7 customer support, CheapOair is a privately held company, known for specially negotiated rates and technology products for consumers and businesses in corporate and leisure travel. CheapOair launched CheapOair Hotels Beta in September 2008, providing customers with additional resources for booking hotels worldwide. For more information, please visit http://www.cheapoair.com/

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