SOURCE: CheapOair

CheapOair

December 06, 2010 11:30 ET

CheapOair Launches Its First Ever TV Ad Campaign

"Get There for Less"

NEW YORK, NY--(Marketwire - December 6, 2010) - CheapOair, a top 10 online travel booking site is announcing that on Monday, December 6, 2010, the company will launch its first ever television advertising campaign. The campaign aims to cement CheapOair's position as the place for savvy travelers to go for value and service by promoting its wide range of discounted airfares, every day low price guarantee and 24/7 customer service.

The 30 second ads will feature the tag-line "Get There for Less," an expression of the company's commitment and brand promise to put quality and value first for smart shoppers who continue to demand the best of both even in the post recessionary market. The ad uses humor to demonstrate the consequences of not booking with CheapOair, versus the benefits of being able to do more when you "Get There for Less" when relying on CheapOair for your travel needs.

Sam Jain, CEO, commented: "This exciting new campaign speaks to exactly who we are as a brand. TV is a new strategy for CheapOair and as we head into our 6th year we believe this is the right time to expand our marketing efforts. TV is a natural evolution from our current digital marketing and will help build awareness among a larger audience and introduce more people to the brand."

The TV campaign launches December 6th and will run through the end of the year on demographically and contextually targeted National Cable Networks such as BBC, DIY, Headline News, Travel Channel, MSNBC, National Geographic and will be promoted on the CheapOair blog and social media networks. The campaign tests two different offers,
round trip flights for under $199 and vacation discounts on air and hotel packages for travelers looking for one stop shopping, and will be supported by our ongoing PPC, email and affiliate marketing tactics.

You can view and download the creative here:
http://www.youtube.com/user/cheapoair?feature=mhum#p/u/1/r07lheLL2ys
http://www.youtube.com/user/cheapoair?feature=mhum#p/u/0/2R_5ey_9vSM

ABOUT CHEAOPOAIR:
CheapOair is one of the top 10 largest online travel booking sites and a leading supplier of airfares, hotels, car rentals and vacation packages. Backed by Travelong, which ranked 13th in the industry in Travel Weekly's esteemed 2010 "Power List," CheapOair offers the best in value with attractive solutions for today's savvy traveler. Their portfolio of products include over 100 million airfare combinations on over 400 airlines, low airfare guarantees, 100,000 negotiated hotel rates and the technological foundation to deliver affordable tickets to every region in the world. For more information, call 866-636-9088 or visit www.cheapoair.com.

Contact Information

  • MEDIA CONTACT:
    Chloe Gallo
    5W Public Relations
    212.584.4315
    cgallo@5wpr.com