SOURCE: Check Point Software Technologies Ltd.

Check Point Software Technologies Ltd.

March 01, 2010 08:30 ET

Check Point Launches ZoneAlarm DataLock to Protect Consumers' Private Data From Unauthorized Access

Check Point Survey Reveals That Only 10 Percent of Laptop Users Protect Their Personal Data

REDWOOD CITY, CA--(Marketwire - March 1, 2010) - Check Point® Software Technologies Ltd. (NASDAQ: CHKP), the worldwide leader in securing the Internet, today announced ZoneAlarm DataLock, a new data security solution designed specifically for consumers and small businesses with laptops and netbooks. The need for a mainstream data encryption solution is confirmed by Check Point's survey conducted by Harris Interactive(1) revealing that 56 percent of laptop users(2) would be concerned about their personal data if the device was lost or stolen, yet only 10 percent of them use encryption to protect their files. ZoneAlarm DataLock simply and automatically encrypts all hard drive content to protect private and confidential data, such as credit card numbers, social security information or financial documents, in the event of laptop loss or theft. Consumers can begin safeguarding their data today through an easy download available at:

"Given that more and more consumers use laptops and netbooks, and the ease at which these devices can be lost or stolen, data encryption becomes a necessary addition to consumer security solutions," said Jon Crotty, security research analyst at IDC.

Check Point's research project discovered that there is clearly a gap between people who are concerned with data theft and the number of consumers who have taken precautions to protect their data. In addition, unauthorized access to private data was the number one concern for laptop users in the event of laptop loss or theft, ahead of the 35 percent of respondents who were primarily concerned about the hardware replacement cost.

"Unfortunately, too often the first time a person thinks about data encryption is after it's been lost or stolen," said Bari Abdul, vice president of consumer sales at Check Point. "With ZoneAlarm DataLock we are offering an easy-to-use solution that empowers consumers to safeguard their critical and personal information before misfortune happens."

ZoneAlarm DataLock works silently in the background to protect all existing, new or changed files, including medical records, credit card information or personal photos. ZoneAlarm DataLock also safeguards information users tend to forget, such as automatically-stored passwords, cookies, temporary Internet files and recycle bin documents. Equipped with Pre-boot Authentication, ZoneAlarm DataLock prevents unauthorized users from accessing information stored on the protected laptop. Users must provide the correct username and password before the operating system boot process will even begin. With the industry's only 24/7 password recovery phone service included for no extra charge, ZoneAlarm delivers a unique, simple security solution to a growing need.

An earlier study done by Check Point's research team also revealed that 67 percent of ZoneAlarm customers using laptops worry about unauthorized access to their personal and work files. Both studies listed unauthorized access to private data as the number one concern, way ahead of the concern for hardware loss. Additional survey details are available at:

"With ZoneAlarm DataLock, consumers for the first time have a very simple way to keep their private data private," concluded Abdul.

Pricing & Availability:
ZoneAlarm DataLock by Check Point is priced at $29.95 but is now available and can be purchased from the ZoneAlarm Web site for an introductory price of $19.95. For a full list of product features and benefits or to purchase ZoneAlarm DataLock, visit For more security tips and latest news, please visit the ZoneAlarm blog at:

About Check Point Software Technologies Ltd.
Check Point Software Technologies Ltd. (, the worldwide leader in securing the Internet, is the only vendor to deliver Total Security for networks, data and endpoints, unified under a single management framework. Check Point provides customers' uncompromised protection against all types of threats, reduces security complexity and lowers total cost of ownership. Check Point first pioneered the industry with FireWall-1 and its patented stateful inspection technology. Today, Check Point continues to innovate with the development of the Software Blade architecture. The dynamic Software Blade architecture delivers secure, flexible and simple solutions that can be fully customized to meet the exact security needs of any organization or environment. Check Point customers include tens of thousands of businesses and organizations of all sizes including all Fortune 100 companies. Check Point's award-winning ZoneAlarm solutions protect millions of consumers from hackers, spyware and identity theft.

©2010 Check Point Software Technologies Ltd. All rights reserved.

Survey Methodology
Harris Interactive® fielded the study on behalf of Check Point Software Technologies Ltd. from January 25-27, 2010 via its QuickQuery(SM) online omnibus service, interviewing a nationwide sample of 2,222 U.S. adults aged 18 years and older. Data were weighted to be representative of the total U.S. adult computer user population on the basis of region, age within gender, education, household income, and race/ethnicity. No estimates of theoretical sampling error can be calculated; a full methodology is available.

About Harris Interactive
Harris Interactive is one of the world's leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our North American, European, and Asian offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us -- and our clients -- stay ahead of what's next. For more information, please visit

(1) The online survey conducted for Check Point from January 25 to 27, 2010, interviewed 2,222 adults ages eighteen and over, out of which 789 adults used a personal laptop most often

(2) Use laptop most often for personal use

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