SOURCE: Checkers

Checkers

September 29, 2010 09:00 ET

Checkers® Brings a Cold Wave to Sunny South Florida

New Cold Creations® Frozen Treat Menu Launches at Miami-Dade and Broward County Restaurants

TAMPA, FL--(Marketwire - September 29, 2010) -  A freeze warning is in effect for much of South Florida as Checkers Drive-In Restaurants, Inc., the largest double drive-thru chain in the United States, introduces its brand new Cold Creations Menu. From creamy premium shakes and sundaes to classic cones and blended Flavor Blast treats, the new line is currently being tested at 30 different Checkers restaurants throughout Miami-Dade and Broward counties.

As part of the Cold Creations launch, Checkers is hosting a Free Cone Saturday on October 2nd and October 9th from 2:00 p.m. through 10:00 p.m. Guests can enjoy a free classic cone with any purchase at participating Miami area Checkers locations.

"Our new Cold Creations are the ultimate on-the-go anytime treat and they're great for special occasions too," said Rick Silva, Chief Executive Officer of Checkers Drive-In Restaurants, Inc. "Given the quality, variety and value of our new Cold Creations Menu, we're confident Checkers is sure to become the South Florida destination for craveable sweet treats."

Checkers' new Cold Creations Menu is designed to satisfy cravings both large and small with its unique lineup and great variety of frozen delights including:

  • Premium Shakes -- Choose between the mouthwatering Oreo® Shake made with real crushed Oreos and marshmallow cream or the ultimate Banana Split Shake complete with all the flavors of an authentic banana split sundae.

  • Premium Sundaes -- Indulge in the irresistible Strawberry Cheesecake Sundae, which features graham crackers, strawberries and Philadelphia® cheesecake or the Chocolate Cake Sundae made with moist chocolate cake, fudge topping and whipped cream.

  • Flavor Blasts -- Delight in a flavorful S'Mores mix of crushed graham crackers and fudge topping blended with marshmallow cream or treat your chocolate addiction with the Chocolate Supreme Blast made with layers of chocolate soft serve blended with crunchy chocolate cookie pieces. Or create your own by adding your favorite mix-in: M&M's®, strawberry, Oreo® or chocolate toffee.

  • Classic Shakes -- Refresh your taste buds with Checkers' classic banana, strawberry, chocolate or vanilla shakes.

  • Classic Creations -- Cool off with an all-time favorite vanilla, chocolate or swirl cone, classic sundae or our original and easy to eat cone sundae.

"We're certain guests will find our new Cold Creations to be the perfect complement to our signature burgers and fries," said Silva. "With more than 30 South Florida locations, consumers will be able to satisfy their sweet cravings more conveniently than ever before."

Checkers' Cold Creations Menu is currently available at these participating restaurants across Miami-Dade and Broward counties including: Carol City, Doral, Ft. Lauderdale, Hialeah, Hollywood, Homestead, Lauderhill, Margate, Miami, Miramar, North Miami, North Miami Beach, Oakland Park, Plantation, Pembroke Pines, and Pompano Beach. Click here for the Checkers location serving Cold Creations closest to you.

About Checkers®
Checkers Drive-In Restaurants, Inc. is the largest double drive-thru restaurant chain in the United States. The company develops, owns, operates and franchises both Checkers and Rally's restaurants. Based in Tampa, Florida, it has more than 800 restaurants open across the U.S. In recent years, the brand has been awarded several of the industry's most prestigious awards including: "Best Drive-Thru in America" by QSR Magazine and the "Hot! Again Award" from Nation's Restaurant News. For more information, visit www.checkers.com.

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