SOURCE: Checkers

Checkers

May 24, 2010 09:43 ET

Checkers® Has South Florida Salivating for New Flavor Built Burgers

New Insanely Craveable, Premium Menu Rolls Out at Select Checkers Restaurants

TAMPA, FL--(Marketwire - May 24, 2010) -  Checkers Drive-In Restaurants, Inc., the largest double drive-thru chain in the United States, is painting South Florida with flavor using its new Flavor Built Menu. Residents of Palm Beach and Broward Counties will be the first in the nation to experience the six new insanely craveable Flavor Built Burgers, fully-loaded with mouthwatering quality ingredients.

"At Checkers®, we've built our reputation on flavor," said Rick Silva, Chief Executive Officer of Checkers Drive-In Restaurants, Inc. "From our famous seasoned fries to our banana milkshakes, flavor is what we're all about. We truly believe our guests are going to be wowed by our new savory Flavor Built Burgers, and we couldn't be more excited to unveil them in our South Florida restaurants first."

Checkers' new Flavor Built Menu offers single, double or triple patty premium burgers, allowing customers to customize their order based on their appetite and personal taste preferences. After months of rigorous taste testing, the following six burgers beat out stiff competition to be awarded the Flavor Built title:

A.1.® Prime Time Steakhouse -- Tune in for taste bud overload. Start with a swipe of garlic Parmesan butter, pile on seasoned grilled onions, Cheddar cheese and top it all off with A.1.® Thick & Hearty Steak Sauce;

Savory Shroom & Swiss -- Wrap your hands around complete satisfaction. Sautéed portabella mushrooms, seasoned grilled onions and melted Swiss cheese will elevate your appetite into pure bliss;

Backwoods B-B-Q -- Grab some napkins and cozy up. This burger is stacked with peppered bacon, fried onion rings, Ranch Dressing, Cheddar cheese, smoky BBQ sauce and our own special blend of BBQ spices for a down-home taste;

Bacon Cheddar Works -- Skip breakfast and open wide! This classic masterpiece is packed with two types of crispy, crunchy bacon, Cheddar cheese and all the essential toppings. You'll be licking your chops even after the last bite is devoured; 

Baconzilla!®  -- The monster of all bacon burgers comes to life with American cheese, Cheddar cheese sauce and quadruple the bacon. This burger is so flavorful it may send your tongue into shock; and

Spicy Queso Bueno -- Crank up the heat with crispy jalapeños, a fried onion ring, Cheddar cheese sauce, and fajita grilled onions. Then sit back and enjoy a fiery good time.

The new Double Built Bacon Cheddar Works burger is available for an introductory price of $2.99 for a limited time only.

"The intense flavors in our Flavor Built Burgers are what you would expect to find at a sit-down restaurant, except without the wait and at a lower price," said Silva. "With each bite, you can really taste the premium ingredients that make these specialty burgers hard to resist and without sacrificing taste while on-the-go."

Checkers launched the Flavor Built Menu exclusively at 18 of its South Florida restaurants, including: Boca Raton; Boynton Beach; Coral Spring; Deerfield Beach; Delray Beach; Fort Pierce; Lake Worth; Palm Beach Gardens; Port St. Lucie; Royal Palm Beach; Sebastian; Stuart; Vero Beach; West Palm Beach; and Wellington. Click here for the Checkers location serving Flavor Built Burgers closest to you. 

About Checkers®
Checkers Drive-In Restaurants, Inc. is the largest double drive-thru restaurant chain in the United States. The company develops, owns, operates and franchises both Checkers and Rally's restaurants. Based in Tampa, Florida, it has more than 820 restaurants open across the U.S. In recent years, the brand has been awarded several of the industry's most prestigious awards including: "Best Drive-Thru in America" by QSR Magazine and the "Hot! Again Award" from Nation's Restaurant News. For more information, please visit www.checkers.com

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