SOURCE: PapayaMobile

PapayaMobile

September 21, 2010 11:00 ET

Checking-In: PapayaMobile Adds Location Based Services

Android Game Developers Can Now Use LBS Within Papaya's Social SDK

BEIJING--(Marketwire - September 21, 2010) -

News Facts:

  • PapayaMobile, a mobile social platform for Android apps, has updated its social SDK with its own set of location based service features, allowing Android game developers to easily integrate it within their own apps.
  • PapayaMobile is the only company who can offer LBS in its SDK.
  • The Foursquare-like functionality, already found on all PapayaMobile games, will allow users to check-in at different places, win various medals and badges, and directly challenge friends and others.
  • PapayaMobile's Social SDK makes it extremely easy to integrate the LBS capability, and with the large user base, other game developers will not have to build up their own database of locations for user check-ins.
  • Developers looking to include PapayaMobile's LBS on their own app should contact PapayaMobile through their website: www.papayamobile.com.

About LBS and Mobile Apps:

  • LBS is a differentiator for mobile developers and can be used in various ways to create applications.
  • In order to be effective, LBS must be done on a large scale -- the scaling problem of LBS is a big issue for smaller developers.
  • LBS is more useful as a feature of a complete social service as opposed to being a standalone service -- it needs to utilize other social contents that are not provided by LBS specific features.
  • Additionally, LBS must be fun and useful, which means it should be easy for anyone to integrate with an open API.

Quotes:
Si Shen, co-founder and CEO, PapayaMobile
"The LBS feature found on our own Papaya games has been so popular and well received among the developer community that we have decided to add this function to our Papaya Social SDK and allow everyone to take advantage of it. "Best of all, these features extend across all games and apps using our SDK, so our community of gamers can check-in and interact with each other no matter what games they are playing."

Andy Gilbertson, VP of Marketing, Parallel Kingdom
"LBS can be a good addition to just about any game as long as the location element is relevant and well integrated. Location-based functionality integrated properly can give players an extra level of enjoyment."

About PapayaMobile:
PapayaMobile is an open, mobile social network for Android focused on casual gaming and virtual currency. Papaya offers developers a fast and easy way to reach more than three million users worldwide and make more money instantly. Android users love Papaya because they can play multiple games and get a complete social networking experience all in one, easy to download and use app. Founded in 2008 by Si Shen and Wenjie Qian, Papaya is headquartered in Beijing and has an office in Menlo Park, Calif. For more information, please visit: http://www.papayamobile.com/.

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