Karen Bessant

August 25, 2006 04:00 ET

Cheer up your cat or dog in Pet Smile Month

LONDON, ENGLAND--(CCNMatthews - Aug. 25, 2006) - Anyone who has ever suffered with tooth ache or gum disease knows just how debilitating it can be, yet thousands of cats and dogs in the UK are suffering in silence with dental disease. Pet Smile Month, running in September 2006, aims to increase awareness for the need to provide dental care for cats and dogs. During the month hundreds of veterinary practices across the UK will be providing free dental checks for pets.

An annual event since 1998, Pet Smile Month 2006 has been supported by Royal Canin, a manufacturer of Dental Diets, Pedigree® producers of DentaStix® and pet insurance company, Petplan. Pet owners will also receive a Goody Bag containing samples of special diets to prevent the problem and doggy chews which have been proved to reduce plaque and calculus.

Dental disease not only causes bad breath, pain, discomfort, and bleeding gums and infected teeth but can affect the whole body, particularly the heart valves and the kidneys, as bacteria spread from the mouth into the pet's bloodstream.

'We estimate that 80 per cent of cats and dogs over 3 years old need some form of dental treatment,' says Pet Smile Month spokesman and founder, veterinary surgeon Bob Partridge. 'Treating dental disease provides relief from pain and suffering - it can give animals a whole new lease of life.'

Gill Furniss, veterinary director at nutrition specialist Royal Canin, a key sponsor of Pet Smile Month, comments: 'Prevention is better than cure and if pet owners are fully informed about how to keep their pets' mouths healthy, it will make such a difference to their long term comfort and well being. We're delighted to support Pet Smile Month and encourage as many pet owners as possible take advantage of the free dental checks for their pets.'

Pet Smile Month Practices are also organising art competitions based on the theme 'A Healthy Smile'. Winning entries will be forwarded to the National Competition with a chance to win a new Sony Playstation.

To find a participating local veterinary practice simply click on the map of the UK at www.petsmile.org and enter your postcode. Along with some toothy facts and figures, more information can be found on this site on dental care and treatment including advice on diet and tooth brushing techniques. Why not ask your vet about tooth care at your free dental check-up during Pet Smile Month?


Editors may use photographs and material provided on www.petsmile.org to accompany this story.

Contact Information

  • Pet Smile Month
    Karen Bessant
    Press Officer
    01380 827 142
    Pet Smile Month
    Bob Partridge
    0780 1380797