SOURCE: Cheez-It

Cheez-It

March 06, 2012 14:45 ET

Cheez-It® Crackers Add Flavor to Election 2012 by Asking Americans to Vote for the Top Cheese

BATTLE CREEK, MI--(Marketwire - Mar 6, 2012) - This election year, Cheez-It® crackers is asking Americans to throw their support behind the candidate they find appealing, agreeable and most importantly, delicious, by casting their vote for the Top Cheese. Eight flavors of Cheez-It crackers will campaign for the right to be named America's "Top Cheese."

Voting is underway at the Cheez-It cracker Facebook page at www.Facebook.com/cheezit.

Additionally, supporters are able to track voting and learn more about the candidates, including their positions on important issues such as the proper amount of flavor -- strong or mild.

The electorate has the opportunity to vote early and vote often for their favorite Cheez-It cracker flavor via a Facebook application as well as monitor voting and stay informed with the latest election news. Additionally, consumers can watch video highlights of a debate featuring Carl Edwards, driver of the #99 Cheez-It Ford, as he questions the Top Cheese candidates on their agendas.

Prizes for Top Voters
Consumers not only can vote and campaign for their favorite flavor, but will also have the opportunity to forever be part of Cheez-It cracker history by having their likeness featured on select packaging. The consumer who casts the most votes for the winning flavor in the "Vote for the Top Cheese" election will win a four-year supply of Cheez-It crackers and get their likeness on a future Cheez-It box. To earn votes, consumers can vote for their favorite candidate throughout the election, as well as participate in "Vote for the Top Cheese" activities on the Facebook application like playing campaign themed games, watching debates between the candidates and participating in online polls. Seven runners-up will receive a one-year supply of Cheez-It crackers. Voting ends Thursday, April 5, 2012.

Meet the Candidates
Colby:
The People's Cheese
Italian Four Cheese: Italian Four Cheese is the One
White Cheddar: Let Cheese Be Cheese Again
Pepper Jack: Are You Better Off Than You Were One Box Ago?
Hot & Spicy: For a hotter, spicier Cheez-It
Baby Swiss: For young, For old, For real.
Mozzarella: The Cheese for Change
Cheddar Jack: It's snack time in America again

For additional information, videos and more, visit http://smnr.akamediainc.com/cheez-it-vote-for-the-top-cheese/.