SOURCE: Chef Selections, Inc.

May 05, 2008 08:00 ET

Chef Selections Announces Passion 4 Life Operating Division

TUCSON, AZ--(Marketwire - May 5, 2008) - Chef Selections, Inc. (PINKSHEETS: CFSC), a Tucson-based holdings company that specializes in developing emerging growth businesses through innovative network marketing techniques, announced today its intention to roll-out its new operating division -- Passion 4 Life liquid vitamin drink -- later this month. Formulated with the principle that liquid vitamins are the sensible, more efficiently absorbed alternative to hard vitamin pills and tablets, Passion 4 Life vitamin drink has quickly established itself as the premier liquid vitamin blend in the rapidly expanding nutritional supplements market.

Developed by a world-renowned nutritionist, Passion 4 Life liquid vitamin drink is a revolutionary, pleasant tasting natural blend of all essential vitamins and minerals. Passion 4 Life has an Aloe Vera base, and includes 175 essential vitamins, minerals, herbs and antioxidants. Passion 4 Life has been designed to categorically support the billions of cells in the human body, strengthen the immune system and provide increased, sustainable energy. The Passion 4 Life blend is also 100% free of sugar, carbs, calories and caffeine -- a rarity in this sector of the booming supplements market.

"We think that we really have something special in this new product," said Don Karn, Chairman of Chef Selections. "Passion 4 Life is like no other vitamin supplement or drink on the market. The initial response to our planned network marketing program has been overwhelming."

Interested parties are encouraged to visit Chef Selections' corporate Website, located at www.chefselections.com, and Passion 4 Life's product Website, located at www.passion4lifevitamins.com.

For more information on Chef Selections, as well as on the Company's exciting new operating division, please call or correspond with Chef Selections' new investor relations firm Equiti-trend Advisors via the contact information listed below:

INVESTOR RELATIONS:

Equiti-trend Advisors LLC
(800) 953-3350 toll-free
(858) 436-3350 local
9:30 a.m. - 5:00 p.m. eastern
cfsc-info@equititrend.com

ABOUT CHEF SELECTIONS:

Chef Selections markets world-class, gourmet foods and nutrition-based products through carefully organized, direct selling networks comprised of highly motivated, independent sales associates. The Company is currently comprised of two distinct operating divisions: (1) Chef Selections Gourmet Foods, and (2) Passion 4 Life vitamin drink. The Company is implementing innovative market strategies that integrate the best of Direct Selling with the explosive power of Network Marketing to successfully grow and develop its businesses.

FORWARD-LOOKING DISCLAIMER:

This summary contains forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These statements address future events and conditions concerning the company's business plans. Such statements are based on management's current expectation and are subject to a number of factors and uncertainties, such as future economic conditions, changes in anticipated revenues and costs, which may cause actual results to differ materially. The company expressively disclaims any future obligation or undertaking to update or revise any forward-looking statements contained herein. Investors and potential investors should independently investigate and fully understand all risks before making investment decisions.

Contact Information

  • Conatct:
    Equiti-trend Advisors LLC
    (800) 953-3350 toll-free