SOURCE: Chef Selections, Inc.

May 20, 2008 10:41 ET

Chef Selections to Launch Passion 4 Life Marketing Program

Professional Athletes and Celebrity Guests Are Among Those Scheduled to Speak at Tonight's Event

TUCSON, AZ--(Marketwire - May 20, 2008) - Chef Selections, Inc. (PINKSHEETS: CFSC), a Tucson-based holdings company that specializes in developing emerging growth businesses through innovative network marketing techniques, will officially launch the marketing phase for its highly acclaimed Passion 4 Life Liquid Vitamins and Minerals drink tonight in San Diego. The invitation-only event is being held in the Mission Valley Resort and Conference Center. A number of celebrities, professional athletes, and even a few surprise guests, are all scheduled to speak about their connection to this unique, liquid vitamins and minerals drink.

"We are very excited to be moving on to the next phase of marketing for Passion 4 Life," said David Long, President of Chef Selections. "We expect the Passion 4 Life brand to be our most significant catalyst to growth in 2008."

Details on the event will be made available later this week. Interested parties are encouraged to visit Chef Selections' corporate Website, located at www.chefselections.com, and Passion 4 Life's product Website, located at www.passion4lifevitamins.com.

For more information on Chef Selections or Passion 4 Life, please call or correspond with Chef Selections' investor relations firm Equiti-trend Advisors via the contact information listed below.

ABOUT CHEF SELECTIONS:

Chef Selections markets world class, gourmet foods and nutrition-based products through carefully organized, direct selling networks comprised of highly motivated, independent sales associates. The Company is currently comprised of two distinct operating divisions: (1) Chef Selections Gourmet Foods, and (2) Passion 4 Life Liquid Vitamins and Minerals. The Company is implementing innovative market strategies that integrate the best of Direct Selling with the explosive power of Network Marketing to successfully grow and develop its businesses.

FORWARD-LOOKING DISCLAIMER:

This summary contains forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These statements address future events and conditions concerning the company's business plans. Such statements are based on management's current expectation and are subject to a number of factors and uncertainties, such as future economic conditions and changes in anticipated revenues and costs, which may cause actual results to differ materially. The company expressively disclaims any future obligation or undertaking to update or revise any forward-looking statements contained herein. Investors and potential investors should independently investigate and fully understand all risks before making investment decisions.

Contact Information

  • INVESTOR RELATIONS:

    Equiti-trend Advisors LLC
    (800) 953-3350 toll-free
    (858) 436-3350 local
    9:30 a.m. - 5:00 p.m. eastern
    Email Contact