SOURCE: Cheil USA Inc.

Cheil USA Inc.

October 05, 2009 11:42 ET

Cheil USA Announces Michelle Cheney as Associate Engagement Director

North American Operation Continues to Grow and Add Advertising, Interactive, Branding and Marketing Bench Strength to Dallas Office

DALLAS, TX--(Marketwire - October 5, 2009) - Cheil USA Inc., the North American Regional Headquarters of Cheil Worldwide, today announced the appointment of Michelle Cheney as Associate Engagement Director. Cheney will manage the client services team in Cheil USA's Dallas office and provide the strategic direction and execution on Cheil USA's campaigns for Samsung Telecommunications America.

"Michelle is a great addition to our Dallas team and helps strengthen our capabilities. She brings a fresh perspective to our current work and positions us for significant new opportunities," said Brent Shedd, General Manager, Cheil Dallas.

Cheney brings over 10 years of brand strategy, brand migration and international marketing experience. Prior to joining Cheil USA, she was the account director of Team A3 (formerly Square One Advertising) in Dallas, where she worked on brand building and marketing communications for clients specializing in consumer products and services. Cheney has held supervisory positions at DDB Worldwide and BrannForbes in Dallas, where she worked for clients such as Ingersoll Rand, Dean Foods and the Environmental Protection Agency.

Jennifer Friedberg, General Manager, Cheil USA, said, "We are committed to Dallas, both as an important market on its own as well as a key component of our service delivery across four offices in North America. Michelle's wealth of experience brings additional depth and bench strength to our team there."

Other key Cheil Dallas appointments this year were General Manager Brent Shedd and Creative Director Luis Acevedo. Shedd and Acevedo were both former Principals at the Richards Group in Dallas.

About Cheil USA

Established in 1992, Cheil USA Inc. is the North American Regional Headquarters of Cheil Worldwide -- the 16th largest advertising agency in the world and headquartered in Seoul, South Korea. Based in Ridgefield Park, New Jersey, Cheil USA has locations in Dallas, Texas; Toronto, Canada; and Mexico City, Mexico. Through Passion for Ideas and Idea Engineering, Cheil Worldwide is a full-service communications agency specializing in advertising, interactive, promotions, media, and event marketing.

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