SOURCE: Chemetall


August 06, 2014 10:00 ET

Chemetall North America Emphasizes Open Collaboration Through Social Media

NEW PROVIDENCE, NJ--(Marketwired - August 06, 2014) - Chemetall is pleased to announce its active presence on five popular social media sites: YouTube, LinkedIn, FaceBook, Twitter and Instagram. Chemetall adheres to a 6-part Total Value Proposition -- an integrated portfolio of products; comprehensive expert support; open collaboration; fast and accurate labs; exceptional quality standards; and real people available locally.

The launch of Chemetall's presence in social media increases communication as part of its continuous improvement in Open Collaboration with its customers, universities and industry experts. We define Open Collaboration as an open and continuous flow of specialized information between Customers and Chemetall's integrated production plants, laboratories, and administrative services to increase efficiencies through better communication.

For over a century Chemetall has been developing, manufacturing, and supplying specialty chemicals for metal fabrication and finishing processes.

"As everyone knows, communication methods have continued to evolve at a very rapid pace in society", said Julia Murray, Vice-President of Technical Marketing for Chemetall, "and we certainly understand the value of clear and accurate communication at Chemetall. We are excited to join the New Media generation and invite you to visit us on these platforms!"

Access to these portals are available through the recognizable icons on the home page of the Company website,

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