February 25, 2011 16:23 ET® Named Presenting Sponsor of Bikini Week Tour 2011

SAN DIEGO, CA--(Marketwire - February 25, 2011) -®, a new social media platform that extends the reach of social media from personal computers to the 5 billion cell phones in the world, has been named the presenting sponsor of Bikini Week Tour 2011.

Bikini Week Tour 2011 launches March 8 in Los Angeles and stops in several spring break locations across the country before culminating in San Diego in May. Cherple's distinct mascot, a caricature of an orange bird, will grace pool decks, clubs and beaches in all locations.

"We are head over heels in love with and the technology it will provide at our venues, for our sponsors and participants," said Michael Lee, creator of Bikini Week. "Cherple will allow thousands of our fans to connect live and in person with our celebrities, models and designers."

Bikini Week is a platform for up-and-coming talent including designers, models, photographers, stylists and body painters. The week-long fashion event in seven distinct spring break markets includes runway shows, a local talent search and bikini contests. This new, globally focused series is designed to feature a mix of emerging and established swimwear brands showcased on aspiring and professional models in nightlife venues, luxury hotels and poolside. The runway shows are followed by after parties with surprise celebrity guests and premiere musical talent. 

Bikini Week Tour presented by® is produced by ASC Events of San Diego in conjunction with Taylor Guitars, MTV 3 and A Style Concierge. Bikini Week began as a San Diego event two years ago. The competition's success led partners to demand a national series.®, known for its one-one-of-a-kind, two-way SMS text chat applications, is a major player in the use of text messaging tools to reach all cell phone users including the 60 percent who don't have smartphones.® makes exclusive use of Globaltel Media, Inc.'s SMS technologies. With more than 5 million users worldwide,'s free, no-registration SMS chat application has quickly become a go-to resource for anyone around the world who needs to chat from a computer to a cell phone without the need for software, smartphones, or carrier-based applications.

"It's time for social media to transform and start reaching its true potential," said Robert Sanchez, CEO and Big Bird at®. "Cherple is like a new Facebook that can connect the 2 billion social media users to the 5 billion cell phones worldwide. This is all about combining the world of traditional social media constrained by computers and smartphones to the much wider world represented by the billions of plain, old not-smart cell phones being used today. Go ahead. Peck me for free at and see for yourself."

More information on Bikini Week Tour, as well as information for potential sponsors, promotional partners or exhibitors of the 2011 national series can be found at

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