SOURCE: Cherrywood Nursing & Living Center

Cherrywood Nursing & Living Center

September 15, 2014 13:00 ET

Cherrywood Nursing & Living Center's New Website Is Live

STERLING HEIGHTS, MI--(Marketwired - Sep 15, 2014) - Cherrywood Nursing & Living Center is proud to announce the launch of their innovative, easy-to-use website. Cherrywood Nursing & Living Center has been in the Detroit Metro area specializing in short-term rehabilitation for over 25 years. The Grand Traverse Medical Hotel, located in an exclusive wing at Cherrywood, is a transitional facility providing short-term rehabilitation as patients continue their recovery outside of the traditional hospital environment. 

Cherrywood Nursing & Living Center approached its digital marketing partner, GenAge Marketing, asking to completely overhaul their current website. With the launch of the new and innovative website, Cherrywood Nursing & Living Center continues in its commitment to offer a different way to care. This new site is state-of-the-art, fresh and easy to use. The goal was to offer unique content and information that is essential to consumers who are seeking short-term rehabilitation and long-term care options and to offer it in a way that is informative and user-friendly.

In addition, Cherrywood Nursing & Living Center felt it was important to further connect with the medical professionals in the local area who tend to people in need of this range of services. The new site is mobile-optimized so that clinicians and medical professionals can immediately pull the site up on iPads, smart phones, and personal computers. Lastly, the site will offer resource content that is relevant for both medical professionals and potential customers at the community.

"Cherrywood Nursing & Living Center had a real need to overhaul our website so that it was easy to use with content that was relevant for those users viewing it," said Denise Hubbard, Business Development Specialist at Cherrywood Nursing & Living Center, "We are ecstatic at how the website turned out and believe that it will be a real asset to both the local community and the medical and professional clinicians in the area."

"Our design, technology, and social strategy teams who specialize in connecting to the fifty-plus market worked seamlessly together with Cherrywood's management," said Todd Mason, Chief Executive Officer of GenAge Marketing and GenEra Strategies, "Our goal was to develop content, create a design, and leverage technology to produce a web interface with the public and professional markets that was reflective of the powerful combination of care and technology that Cherrywood provides to its customers."

Cherrywood Nursing & Living Center has been a staple of the Sterling Heights community for over 25 years. It prides itself on offering only the highest level of short-term rehabilitation and long-term care options. From its innovative rehabilitation equipment, to its nursing staff that is committed to offering only the highest level of care, Cherrywood Nursing & Living Center has an impeccable record of service. When someone is in need of these services, Cherrywood Nursing & Living Center's goals are very simple -- getting the patient home safely, helping them ensure a lasting recovery, and decreasing the rate of re-hospitalizations.

GenAge Marketing ("GenAge") is a division of GenEra Strategies, LLC, which consults with clients seeking to connect and do business with the 50+ generation, namely Boomers, as well as Generation X and Millennials, and to seize and leverage opportunities presented by effectively communicating with each generation. For more information, visit www.GenEraStrategies.com and www.GenAgeMarketing.com. GenEra Strategies, LLC, is a full service digital marketing agency serving national clients in the senior care industry, retailers, franchisors, and federal government agencies. GenEra creates and executes measurable marketing strategies and tactical plans that improve its clients' bottom lines via sales and marketing, strategy development, social and digital marketing, web development, mobile development, e-marketing, video production, analytics, and creative. An ROI-focused agency, GenEra tracks results and provides clients with comprehensive reporting and metrics to demonstrate success.

Pomeroy Living, LLC is the parent company of Cherrywood Nursing & Living Center, and is headquartered in Troy, MI. If you would like more information, or to schedule an interview with Denise Hubbard, please contact Michael Dylkiewicz at GenAge Marketing at 312-854-0137 or mdylkiewicz@GenAgeMarketing.com.

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