General Motors of Canada Limited

General Motors of Canada Limited

October 01, 2010 08:00 ET

Chevrolet Brings the "Cruze ReMix" to Scotiabank Nuit Blanche

TORONTO, ONTARIO--(Marketwire - Oct. 1, 2010) - Chevrolet is proud to support this weekend's Scotiabank Nuit Blanche and Toronto's contemporary art audience with the first-ever video and music test drive mash up: the Cruze ReMix. Offering Scotiabank Nuit Blanche patrons the first Canadian test drives of the much-anticipated Chevrolet Cruze, participants will create their own unique video art by driving the Cruze through a 15,000 square foot closed course.

"Scotiabank Nuit Blanche has become one of Toronto's premier annual events, and Chevrolet is excited to offer a unique experience that allows participants to express their creativity through an innovative driving experience," said Kevin Williams, president and managing director of GM Canada. "We hope as many people as possible take the opportunity to create their own unique video art by test driving the all-new Chevrolet Cruze on this very special night."

Test drive participants will choose a Chevrolet Cruze that suits their personality, then drive and inspire a team of artists and musicians who will combine their talents to create a personalized music video. The team will capture, manipulate and edit live video components of the test drive for the viewing audience, who will experience the full range of audio and visual effects including light, sound, and images.

Further personalizing the unique experience, participants will be asked to provide a voice sample that will become part of the video mash-up, and the actual drive will be captured by overhead and ground-level cameras. All Cruze ReMix mash-ups will be available for download and sharing by participants shortly following the event, which starts at 6:57 PM on October 2nd, and ends at 6:57 AM on October 3rd. The Cruze ReMix can be found at the corner of Armoury and Chestnut Streets in the heart of this year's festivities.

Even as Canadians test drive the Chevrolet Cruze for the first time, it is already an international success in over 70 countries. With its segment-leading attributes and impressive content, Cruze re-thinks what Canadians have come to expect in compact cars, including expected segment-leading fuel economy, interior space, and standard safety features. 

Cruze also connects with today's tech-savvy buyer and will offer the industry's first-ever mobile applications through OnStar, enabling owners with select smartphones to remotely and securely activate all functions available on a traditional key fob including remote start, horn and lights, and door lock and unlock. 

The Chevrolet Cruze will arrive at Canadian dealerships later this month.

About General Motors of Canada Limited

Headquartered in Oshawa, Ontario, General Motors of Canada Limited (GMCL) employs over 9,000 people across the country and is a recognized leader in green manufacturing. GMCL markets the full range of fuel-efficient Chevrolet, Buick, GMC and Cadillac vehicles and related services through Canada's largest automotive dealer network, which employs over 23,000 people dedicated to delivering a top customer experience. GMCL also plays a leadership role in automotive design and engineering, engaging in innovative research and development partnerships with leading Canadian universities and research institutes. In addition, through its Canadian Engineering Centres, GMCL conducts development activities ranging from cold weather testing to the advancement of key electric vehicle and green technologies.

Contact Information

  • GM Canada
    Jason Easton