General Motors of Canada Limited

General Motors of Canada Limited

March 01, 2012 11:59 ET

Chevrolet-Buick-GMC-Cadillac February Sales Increase 16 per cent

(Data is not adjusted for the difference in selling days: February 2012 had 25 days, February 2011 had 24 days)

OSHAWA, ONTARIO--(Marketwire - March 1, 2012) - Chevrolet, Buick, GMC, and Cadillac dealers reported 14,258 deliveries in February 2012, an increase of 16 per cent over sales in February 2011. For the 2012 calendar year to date, GMCL sales have increased 1.4 per cent.

"For 2012, our dealers have the best and most complete product line up in recent memory, spanning all segments, from the entry level Sonic to the new Canadian-built Cadillac XTS," said Marc Comeau, vice-president of sales, service and marketing at GM of Canada. "Outstanding products combined with our intense focus on customer service, will continue to delight our customers and help us win in the marketplace."

Passenger car sales rose 5.8 per cent in February, driven by strong performances by the Canadian-built Buick Regal and the Chevrolet Camaro, as well as soaring sales for the Buick LaCrosse, up 53.9 per cent.

Customer demand for fuel-efficient crossovers remained high, with sales for the Canadian-made Chevrolet Equinox and GMC Terrain, both Consumers Digest Best Buys, up 41.5 per cent.

Chevrolet and GMC pickup trucks continued to demonstrate their leading capabilities, with Silverado, and Sierra sales up 7 per cent.

February 2012 Key Facts and Brand Results

  • The Chevrolet Equinox had an increase of 35.4 per cent and the 21st century sports car, the Chevrolet Camaro was up 44.3 per cent

  • Total Buick vehicle sales increased by 63.8% for the month, led by the Enclave, up 52 per cent, and the Canadian-built Regal with an increase of 17.3 per cent

  • The GMC Terrain was up 53.6 per cent and the Acadia had an increase of 52 per cent

  • The Cadillac CTS was up 8.5 per cent

Total GM sales were up 16 per cent compared to last February.

About General Motors of Canada Limited

Headquartered in Oshawa, Ontario, General Motors of Canada Limited (GMCL) employs more than 10,000 people across the country and is a recognized leader in green manufacturing. GMCL markets the full range of fuel-efficient Chevrolet, Buick, GMC and Cadillac vehicles and related services through Canada's largest automotive dealer network. GMCL also plays a leadership role in automotive design and engineering, engaging in innovative research and development partnerships with leading Canadian universities and research institutes. In addition, through its Canadian Engineering Centre, GMCL conducts development activities ranging from cold weather testing to the advancement of key electric vehicle and green technologies. More information regarding GMCL models can be found at www.gm.ca, or by following @GMCanada on Twitter.

Contact Information

  • Adria MacKenzie
    GM Canada
    905-644-6044