General Motors of Canada Limited

General Motors of Canada Limited

August 03, 2011 13:29 ET

Chevrolet-Buick-GMC-Cadillac on Track for Growth Amid Slower July Market

(Data is Not Adjusted for the Difference in Selling Days; July 2011 Had 26 Selling Days and July 2010 Had 27 Selling Days)

OSHAWA, ONTARIO--(Marketwire - Aug. 3, 2011) - Combined sales for Chevrolet, Buick, GMC and Cadillac are on pace for solid growth in 2011, up three percent year-to-date, even as July sales declined 14 percent. Popular award-winning models like the Chevrolet Cruze and Buick Regal continue to win new customers, with Buick sales increasing 14 percent as Regal posted a 137 percent improvement.

"Although July was a slower month than anticipated, we are executing to plan and are overall pleased with sustained performance from models like the Chevrolet Cruze and Buick Regal," said Marc Comeau, vice-president of sales, service and marketing at GM of Canada. "Demand for our most popular vehicles continues to rise, but sales felt some impact from product mix and inventory levels of high-volume models. We are working to optimize both of these as we prepare for the 2012 model year and the exciting new product launches this fall, including the Chevrolet Sonic, Orlando and Volt."

July 2011 Key Facts and Brand Results

  • Chevrolet posted sales increases on the fuel efficient Aveo, up 36 percent. The Cruze, Canadian Car of the Year, continues to win new customers and is Chevrolet's best-selling car. The award-winning Silverado HD increased sales 17 percent.

  • Buick sales increased 14 percent on the strength of the Oshawa-built Regal, up 136 percent. The Enclave mid-size crossover was also up seven percent.

  • GMC Acadia sales surged 43 percent as customers recognize its utility and efficiency. Sierra HD sales also posted a strong increase, up 18 percent.

  • Cadillac CTS sales increased three percent.

Total GM sales (including discontinued brands) decreased by 15 percent compared to last July, with discontinued brand sales decreasing from 323 to zero units.

GENERAL MOTORS OF CANADA SALES

MONTH of July 2011
RETAIL TOTAL (Incl. Fleet)
2011 2010 % Chg 2011 2010 % Chg
CAR *CORE BRANDS 5647 6713 -15.9 % 6472 8247 -21.5 %
ALL BRANDS 5647 7020 -19.6 % 6472 8560 -24.4 %
TRUCK *CORE BRANDS 10443 13030 -19.9 % 13873 15347 -9.6 %
ALL BRANDS 10443 13040 -19.9 % 13873 15357 -9.7 %
COMBINED *CORE BRANDS 16090 19743 -18.5 % 20345 23594 -13.8 %
ALL BRANDS 16090 20060 -19.8 % 20345 23917 -14.9 %
CALENDAR YEAR TO DATE: July 31, 2011
RETAIL TOTAL (Incl. Fleet)
2011 2010 % Chg 2011 2010 % Chg
CAR *CORE BRANDS 38664 35395 9.2 % 49164 43838 12.1 %
ALL BRANDS 38705 41786 -7.4 % 49206 50331 -2.2 %
TRUCK *CORE BRANDS 70986 74205 -4.3 % 95990 96829 -0.9 %
ALL BRANDS 71001 74438 -4.6 % 96005 97074 -1.1 %
COMBINED *CORE BRANDS 109650 109600 0.0 % 145154 140667 3.2 %
ALL BRANDS 109706 116224 -5.6 % 145211 147405 -1.5 %
* CORE BRANDS represents sales from Chevrolet, Buick, GMC and Cadillac

About General Motors of Canada Limited

Headquartered in Oshawa, Ontario, General Motors of Canada Limited (GMCL) employs over 10,000 people across the country and is a recognized leader in green manufacturing. GMCL markets the full range of fuel-efficient Chevrolet, Buick, GMC and Cadillac vehicles and related services through Canada's largest automotive dealer network, which employs over 23,000 people dedicated to delivering a top customer experience. GMCL also plays a leadership role in automotive design and engineering, engaging in innovative research and development partnerships with leading Canadian universities and research institutes. In addition, through its Canadian Engineering Centres, GMCL conducts development activities ranging from cold weather testing to the advancement of key electric vehicle and green technologies. www.gm.ca.

Contact Information

  • GM Canada
    Jason Easton
    905-644-6044