General Motors of Canada Limited

General Motors of Canada Limited

December 01, 2010 13:38 ET

Chevrolet-Buick-GMC-Cadillac Retail Sales Up Over 59 Percent

(Data is not adjusted for the difference in selling days; November 2010 had 25 selling days and November 2009 had 24 selling days)

OSHAWA, ONTARIO--(Marketwire - Dec. 1, 2010) - Chevrolet, Buick, GMC and Cadillac posted retail sales increases in November, up 59.6 percent for the month and 26.6 percent calendar-year-to-date. All four brands continue to outpace Canada's retail market growth by a substantial margin, with award-winning cars leading the way.

"Strong demand for our cars is clear evidence that our award-winning lineup is connecting with customers," said Marc Comeau, GM of Canada's vice-president of sales, service and marketing. "We have had sustained retail growth all year, in line with our targets, and are winning new customers with every new vehicle we launch."

Chevrolet car and truck retail sales grew 65 percent in November, also the first full month of sales for the all-new Chevrolet Cruze. The Cruze, recently named the Best New Small Car (over $21,000) by Automobile Journalists Association of Canada (AJAC), has been met with strong customer demand, helping Chevrolet retail car sales grow over 92 percent. The Chevrolet Equinox continued to build momentum, with increased production added at CAMI and Oshawa earlier this fall in response to customer demand.

Buick continues to win new customers through world class execution. Its retail sales increased almost 77 percent in November, with its impressive, award-winning cars leading that growth. The Buick Regal, having recently won the AJAC award for Best New Family Car (over $30,000), posted month over month gains, after launching earlier this summer.

GMC posted a strong month, with retail sales growing 48 percent. GMC saw increases across its professional line-up, including award-winning crossovers like the Terrain, whose steep demand also drove production increases at CAMI earlier this fall.

Cadillac retail sales were up 28 percent in November, with the SRX continuing to lead sales growth. Cadillac launch products have performed extremely well, with the Cadillac CTS-V Coupe, launched earlier this summer, recently honoured with the AJAC award for Best New Sports / Performance Car.

November marked the start of the Chevrolet Season's Best Event and the Buick GMC Holiday Bonus Event, offering holiday bonus cash on most new vehicles in addition to low financing rates and no payments for 90 days. Combined with the innovative Smart Purchase financing option, or attractive lease offers for Buick and Cadillac products, now is a great time to visit a Chevrolet, Buick, GMC or Cadillac showroom to check out GM's leading range of award-winning, high-quality, fuel-efficient vehicles.

November 2010 Retail Sales Highlights

  • Chevrolet cars turned in a very strong month, up over 92 percent, driven by increases from fuel-efficient small cars like the Aveo and Cobalt, with a strong first month of sales by the Chevrolet Cruze. 

  • Chevrolet crossovers and trucks performed well in November, with Chevrolet Equinox sales up 76 percent, and Chevrolet Silverado sales up 49 percent.

  • Buick delivered sales increases across its lineup, with car sales up almost 126 percent. This was led by LaCrosse, up 133 percent, as well as the all-new Regal. Enclave sales were up 21 percent.

  • GMC crossovers and trucks also posted gains, with the Ingersoll-built Terrain up 30 percent. Acadia was up 42 percent, and GMC Sierra was up 47 percent.

  • Cadillac sales were again led by strong customer demand for the SRX, posting 31 percent growth, its eleventh consecutive month of increases. CTS also performed well, delivering a 9 percent increase.

Total GM fleet and retail sales were up 33.7 percent compared to last November.


MONTH of November 2010            
    RETAIL TOTAL (Incl. Fleet)
    2010 2009 % Chg 2010 2009 % Chg
CAR *CORE BRANDS 5421 2857 89.7% 6314 4256 48.4%
  ALL BRANDS 5435 4339 25.3% 6329 5761 9.9%
TRUCK *CORE BRANDS 10491 7114 47.5% 13816 9137 51.2%
  ALL BRANDS 10491 7275 44.2% 13816 9302 48.5%
COMBINED *CORE BRANDS 15912 9971 59.6% 20130 13393 50.3%
  ALL BRANDS 15926 11614 37.1% 20145 15063 33.7%
CALENDAR YEAR TO DATE: November 30, 2010      
    RETAIL TOTAL (Incl. Fleet)
    2010 2009 % Chg 2010 2009 % Chg
CAR *CORE BRANDS 57808 39576 46.1% 70115 52372 33.9%
  ALL BRANDS 64420 75272 -14.4% 76831 90738 -15.3%
TRUCK *CORE BRANDS 115384 97230 18.7% 149849 124988 19.9%
  ALL BRANDS 115621 115929 -0.3% 150098 144535 3.8%
COMBINED *CORE BRANDS 173192 136806 26.6% 219964 177360 24.0%
  ALL BRANDS 180041 191201 -5.8% 226929 235273 -3.5%
* CORE BRANDS represents sales from Chevrolet, Buick, GMC and Cadillac

About General Motors of Canada Limited

Headquartered in Oshawa, Ontario, General Motors of Canada Limited (GMCL) employs over 9,000 people across the country and is a recognized leader in green manufacturing. GMCL markets the full range of fuel-efficient Chevrolet, Buick, GMC and Cadillac vehicles and related services through Canada's largest automotive dealer network, which employs over 23,000 people dedicated to delivering a top customer experience. GMCL also plays a leadership role in automotive design and engineering, engaging in innovative research and development partnerships with leading Canadian universities and research institutes. In addition, through its Canadian Engineering Centres, GMCL conducts development activities ranging from cold weather testing to the advancement of key electric vehicle and green technologies.

Contact Information

  • GM Canada
    Jason Easton