General Motors of Canada Limited

General Motors of Canada Limited

September 01, 2010 14:00 ET

Chevrolet-Buick-GMC-Cadillac Sales Increase for Ninth Straight Month

(Data is not adjusted for the difference in selling days; August 2010 had 24 selling days and August 2009 had 25 selling days)

OSHAWA, ONTARIO--(Marketwire - Sept. 1, 2010) - Chevrolet, Buick, GMC and Cadillac posted retail sales gains for the ninth straight month, delivering an 18 percent increase in August, and over 34 percent calendar-year-to-date.

"Our continued momentum demonstrates our four brand strategy is squarely hitting the mark with customers," said Marc Comeau, GM of Canada's vice-president of sales, service and marketing. "We're building a strong foundation for sustainable, profitable growth through segment-leading products and exceptional customer service."

Chevrolet posted an 18 percent gain in August, led by its stylish and fuel-efficient vehicles including Cobalt, Malibu, and the Canadian-made Equinox and Impala. Excitement around Chevrolet grows as dealers prepare for the much-anticipated launch of the Chevrolet Cruze this fall, already a successful vehicle in over 60 markets globally. Cruze is expected to lead amongst compact cars with respect to content, safety, and fuel efficiency.

Buick delivered a 94 percent increase in August, continuing to win new customers through world class execution. The newly-launched Buick Regal, sharing a platform with the "2009 European Car of the Year," joined Lucerne, LaCrosse, and Enclave in leading Buick's monthly growth.

GMC and Cadillac performed strongly as well, with crossovers leading both brands to monthly gains. GMC, led by the Acadia and Ingersoll-built Terrain, delivered 5 percent growth, while Cadillac sales more than doubled due largely to the red-hot SRX. Adding to Cadillac's momentum is the recent arrival of the all-new CTS Coupe, the latest and most striking of Cadillac's new designs.

September marks the start of GM's Canada Wide Clearance Event. With exceptional cash and finance deals available, now is a great time to visit a Chevrolet, Buick, GMC or Cadillac showroom to check out GM's leading range of award-winning, high-quality, fuel-efficient vehicles.

August 2010 Retail Sales Highlights

  • Cevrolet cars continue to show strong growth, up 59 percent. The fuel-efficient Chevrolet Cobalt posted its seventh consecutive monthly increase, up 174 percent, bringing the CYTD increase to 84 percent. Malibu and the Oshawa-built Impala also performed well, both posting 17 percent gains.

  • Chevrolet crossovers delivered monthly increases as well, with the Canadian-made Equinox up 74 percent as additional production capacity begins to ramp up at Oshawa and Ingersoll. Traverse sales also increased 99 percent.

  • Buick's entire line-up achieved monthly increases. In addition to the all-new Buick Regal, a 2010 IIHS Top Safety Pick, Enclave increased 44 percent, Lucerne increased 153 percent, and LaCrosse – another 2010 IIHS Top Safety Pick – increased 77 percent.

  • Crossovers led GMC's growth, with Acadia up 81 percent, and the Ingersoll-built Terrain up 312 percent compared to its launch month last year.

  • Cadillac's impressive gains were led by a 46 percent increase for CTS and an outstanding monthly increase from SRX, its eighth consecutive monthly increase. Both the CTS and SRX are 2010 IIHS Top Safety Picks.

Total GM fleet and retail sales were up almost 2 percent. 


MONTH of August 2010

    RETAIL TOTAL (Incl. Fleet)
    2010 2009 % Chg 2010 2009 % Chg
CAR *CORE BRANDS 6753 4141 63.1% 8072 4282 88.5%
  ALL BRANDS 6888 8287 -16.9% 8207 8542 -3.9%
TRUCK *CORE BRANDS 12598 12244 2.9% 15333 13761 11.4%
  ALL BRANDS 12600 13055 -3.5% 15335 14593 5.1%
COMBINED *CORE BRANDS 19351 16385 18.1% 23405 18043 29.7%
  ALL BRANDS 19488 21342 -8.7% 23542 23135 1.8%
CALENDAR YEAR TO DATE: August 31, 2010        
    RETAIL   TOTAL (Incl. Fleet)
    2010 2009 % Chg 2010 2009 % Chg
CAR *CORE BRANDS 42148 29632 42.2% 51910 39859 30.2%
  ALL BRANDS 48674 57744 -15.7% 58538 70514 -17.0%
TRUCK *CORE BRANDS 86803 66382 30.8% 112162 88501 26.7%
  ALL BRANDS 87038 84078 3.5% 112409 107013 5.0%
COMBINED *CORE BRANDS 128951 96014 34.3% 164072 128360 27.8%
  ALL BRANDS 135712 141822 -4.3% 170947 177527 -3.7%

* CORE BRANDS represents sales from Chevrolet, Buick, GMC and Cadillac

About General Motors of Canada Limited

Headquartered in Oshawa, Ontario, General Motors of Canada Limited (GMCL) employs over 9,000 people across the country and is a recognized leader in green manufacturing. GMCL markets the full range of fuel-efficient Chevrolet, Buick, GMC and Cadillac vehicles and related services through Canada's largest automotive dealer network, which employs over 23,000 people dedicated to delivering a top customer experience. GMCL also plays a leadership role in automotive design and engineering, engaging in innovative research and development partnerships with leading Canadian universities and research institutes. In addition, through its Canadian Engineering Centres, GMCL conducts development activities ranging from cold weather testing to the advancement of key electric vehicle and green technologies.

Contact Information

  • GM Canada
    Jason Easton