Chevrolet Canada

Chevrolet Canada

March 15, 2011 12:00 ET

Chevrolet Partners With the Black Business and Professional Association to Promote Technology and Innovation

TORONTO, ONTARIO--(Marketwire - March 15, 2011) - Chevrolet Canada is partnering with the Black Business and Professional Association (BBPA) to promote excellence in technology and innovation from the Canadian Black community. By partnering with the BBPA, Chevrolet is supporting their work to advance the Black community through programs that support business and professional excellence, higher education and economic development.

"We are extremely happy to welcome Chevrolet's leadership in fostering achievements in science, innovation, and technology from one of Canada's many diverse communities," said Pauline Christian, president of the BBPA. "Chevrolet's commitment not only helps distinguish those with significant accomplishments in their fields of expertise, but also breaks down barriers for youth by improving accessibility to post-secondary education and building a strong foundation for future success."

Chevrolet's partnership includes the establishment of two $5,000 engineering scholarships, as well as platinum sponsorship of the annual BBPA Harry Jerome Awards, where Chevrolet will present the Technology & Innovation Award.

"As a global brand with millions of sales in over 120 countries, Chevrolet is committed to creating and promoting a culture of diversity and inclusion," said Kevin Williams, president and managing director of GM of Canada. "Our support is a meaningful investment in tomorrow's leaders, encouraging diverse and innovative thinking as a means to pioneer new advancements in the important fields of science and technology."

The Chevrolet Scholarships for Excellence in Engineering will be awarded annually to one male student and one female student from the Black community. Encouraging diversity amongst engineering students will strengthen innovation, an element that will benefit the automotive industry, along with many others.

These scholarships join a suite of awards supported by General Motors (GM) of Canada, which has partnered with institutions across Canada to improve accessibility and diversity in areas such as engineering and business.

As a platinum sponsor of the Harry Jerome Awards, a national awards event that honours excellence in achievement for the Black community, Chevrolet will present the Technology & Innovation Award, given to candidates to recognize business or professional achievement through innovation and the use of technology. This year's recipient will be honoured at the annual Harry Jerome Awards gala being held on Saturday, April 30, at the Toronto Congress Centre.

For more information on the BBPA, or to attend the Harry Jerome Awards gala, please visit

About the BBPA

Incorporated in July 1983, the Black Business and Professional Association (BBPA) is a non-profit charitable organization that serves to address equity and opportunity for the Black community in business, employment, education and economic development. In addition to the Harry Jerome Awards and the Harry Jerome Scholarship Fund, the BBPA provides networking opportunities for entrepreneurs and professionals.

About Chevrolet in Canada

Founded in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 120 countries. From today's Cruze Eco which consumes just 4.6 L/100 km on the highway to the Volt coming this fall, which provides up to 80 kilometres of electric, gasoline-free driving and an additional 500 kilometres of extended range, Chevrolet offers gas-friendly to gas-free solutions. Chevrolet provides customers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes award-winning passenger cars and crossovers such as Cruze, Malibu, Equinox and Traverse and a host of new, smaller, highly efficient models to come including the all-new Orlando and Sonic (fall 2011) and Spark (2012). Chevrolet also provides iconic performance cars such as Corvette and Camaro as well as dependable, long-lasting pickups and SUVs such as Silverado and Suburban. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models can be found at or on Facebook at

Contact Information

  • GM Canada
    Jason Easton