General Motors of Canada Limited

General Motors of Canada Limited

July 12, 2011 12:26 ET

Chevrolet Safe and Fun Hockey Donates Helmets to Young Players Across Canada

Helping Keep Kids Safe While They Experience the Love of the Game

OSHAWA, ONTARIO--(Marketwire - July 12, 2011) -

Editors Note: There is a photo associated with this press release.

Chevrolet Safe and Fun Hockey is providing all five-year-old players across Canada with an opportunity to get their first hockey helmet for free, giving parents peace of mind while instilling the importance of on-ice safety from the beginning of their child's sporting involvement. By providing new and safe equipment, the Chevrolet Canada Hockey Helmet Program will help these young players learn that safe hockey is fun hockey.

"We're focused on serving our customers and communities better than ever, and with more than 400 dealers in communities across Canada, we have the opportunity to make a real impact through this bold new initiative," said Rob Assimakopoulos, general director of marketing at Chevrolet. "Hockey is Canada's game, and as a longstanding supporter, Chevrolet is encouraging young players to learn the importance of on-ice safety and sportsmanship, making positive change by ensuring they play safe and fun from their first days on skates."

"For over a decade, Chevrolet Safe and Fun Hockey has been involved in creating a safe and enjoyable environment for kids across Canada," said Bobby Orr. "The new program to provide free helmets to young players is a great initiative that will help us build safety into the culture of sports and help kids understand that hockey can be lots of fun, while still being safe."

All players born in 2006 who register to play hockey with Hockey Canada in the 2011/2012 season will be eligible to receive a free Bauer Hockey helmet from Chevrolet. In the 2010/2011 season, over 23,000 five-year-olds were registered with Hockey Canada.

"Chevrolet's involvement in the sport and commitment to safety and innovation has helped Canadian families play safer hockey while having fun," said Bob Nicholson, president and CEO of Hockey Canada. "Now, Chevrolet is giving Canadians the home ice advantage by providing hockey parents with the equipment their children need so that they can play the sport they love. I would also like to thank Bauer Hockey and the Forzani Group for joining Chevrolet on this initiative."

Chevrolet also helps Canadian hockey families develop positive attitudes towards healthy competition, teamwork and fair play through Chevrolet Safe and Fun Hockey. In partnership with Hockey Canada, this program was developed for parents, minor league players and coaches to be much more than a "how to" course on the fundamentals of hockey. By teaching hockey enthusiasts the importance of a positive attitude, teamwork, fair play and grace under pressure, Chevrolet Canada is helping to enrich the hockey community by engaging fans and young players in new ways.

To pre-register for a Chevrolet Safe and Fun Hockey package, including a free helmet, parents can visit www.chevrolethockey.ca beginning July 12, 2011*. Full registration starts August 19, 2011, when parents will be able to pick up their Chevrolet Safe and Fun Hockey package containing a certificate for the new Bauer 2100 hockey helmet from their closest Chevrolet dealer. The certificate can be exchanged for the helmet at the designated Forzani retail outlet in their local area, including Sport Chek, Hockey Experts, Sport Mart, InterSport, and Sports Experts.

About Chevrolet in Canada

Founded in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. From today's Cruze Eco which consumes just 4.6 L/100 km on the highway to the Volt coming this fall, which provides up to 80 kilometres of electric, gasoline-free driving and an additional 500 kilometres of extended range, Chevrolet offers gas-friendly to gas-free solutions. Chevrolet provides customers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes award-winning passenger cars and crossovers such as Cruze, Malibu, Equinox and Traverse and a host of new, smaller, highly efficient models to come including the all-new Orlando and Sonic (fall 2011) and Spark (2012). Chevrolet also provides iconic performance cars such as Corvette and Camaro as well as dependable, long-lasting pickups and SUVs such as Silverado and Suburban. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models can be found at www.chevrolet.ca, on Facebook at http://www.facebook.com/chevroletcanada or by following @ChevroletCanada on Twitter.

About Hockey Canada

Hockey Canada is the governing body for hockey in Canada and a member of the International Ice Hockey Federation (IIHF), with a membership through its 13 provincial branch associations of over 700,000 players, coaches and officials. Hockey Canada is a not-for-profit organization that creates leading-edge hockey development programs for its members to deliver in communities across Canada, provides consistent rules and regulations and various other membership services from coast to coast, manages numerous regional, national and international hockey championships and events, and leads the operation of all teams that represent Canada in international hockey competition. Hockey Canada's mission is to "lead, develop and promote positive hockey experiences."

*Child must be registered with a Hockey Canada affiliated league prior to registering for this helmet program

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