SOURCE: Chevys Fresh Mex

Chevys Fresh Mex

February 23, 2009 21:36 ET

Chevys Fresh Mex Launches the "Ultimate Freeloader"

"Ultimate Freeloader" Awards Free Entrée for Large Party Visits

CYPRESS, CA--(Marketwire - February 23, 2009) - Chevys Fresh Mex® today launched the "Ultimate Freeloader" card to entice fans of Fresh Mex® and large parties to enjoy one free entrée when the party is comprised of five or more paying guests. Chevys is launching the "Ultimate Freeloader" card offline via their 68 corporate-owned locations, online via social media networking and through the www.chevys.com/freeloader Web site. Social media users can download the "Ultimate Freeloader" card then email friends to meet them at Chevys to take advantage of the free entrée offer.

Ultimate Freeloader Facts:

-- The Ultimate Freeloader card offers one person a FREE entrée when dining with five or more paying guests who purchase an entrée

-- The Ultimate Freeloader card can be downloaded from the company's Web site at www.chevys.com/freeloader

-- The Ultimate Freeloader card can also be obtained by visiting and requesting one at any company-owned Chevys locations

"The Ultimate Freeloader gives anyone ready, willing and able the chance to enjoy a free entrée at Chevys when they dine with 5 of their friends who purchase an entrée," says Rosemary Doody, director of marketing for Chevys Fresh Mex. "The Ultimate Freeloader program lets us extend our value message in a big way to fans who visit us as part of a large party."

Seating multiple large parties is a competitive strength of the brand and the Ultimate Freeloader has a great application for local employees or business professionals who want to dine together either during or after work hours. Chevys frequently seats and welcomes multiple large parties of 15 or more without prior notice.

About Chevys Fresh Mex

Chevys, Inc. is a leading independent Mexican restaurant chain in the U.S., with 94 Chevys Fresh Mex Restaurants nationwide. Chevys originated the Fresh Mex® concept in Mexican cooking twenty years ago. Fresh Mex® is a registered trademark of Chevys, Inc. For more information about Chevys restaurants, please visit the company's Web site at www.chevys.com.

About Real Mex

Headquartered in Cypress, California, Real Mex Restaurants is the largest full-service, casual dining Mexican restaurant chain operator in the United States with 189 restaurants in California and an additional 33 company-owned restaurants in 11 other states. They include 70 El Torito Restaurants, 68 company-owned Chevys Fresh Mex® Restaurants, 32 Acapulco Mexican Restaurants, 9 El Torito Grill Restaurants, the Las Brisas Restaurant in Laguna Beach, and several regional restaurant concepts such as Who-Song and Larry's, Casa Gallardo and El Paso Cantina. Real Mex Restaurants is committed to the highest standards and is dedicated to serving the freshest Mexican food with excellent service in a clean, comfortable and friendly environment. For more information please visit the company's Web site at www.realmexrestaurants.com.

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