SOURCE: Elda De La Rosa Couture

Elda De La Rosa Couture

February 24, 2010 09:00 ET

Chicago Designer Elda De La Rosa Chosen as Oscars® Designer Challenge 2010 Finalist

Winning Gown Determined by Public Vote to Be Worn on 82nd Academy Awards® Show

CHICAGO, IL--(Marketwire - February 24, 2010) -  Premier Chicago couture designer, Elda De La Rosa, announces that she has been chosen as one of nine designers to participate in Oscars® Designer Challenge 2010. For the 2nd year, the Academy of Motion Pictures Arts and Sciences is inviting the public to vote for one designer to have their original gown worn by one of the Awards escorts as she brings the statuettes onto the stage during the 82nd Academy Awards on March 7, 2010.

The nine finalists were selected by the Academy's fashion coordinator and a committee from submissions of designers around the country. The gowns and designers were revealed yesterday at a live runway show at the Academy of Motion Pictures Arts and Sciences in Beverly Hills, California. The winning gown will be announced during "Oscars Red Carpet... 2010," the live arrivals show that will air on ABC beginning at 5 p.m. PT on March 7th. The couture gown designed by Elda De La Rosa is part of her spring 2010 Alta Gracia Collection and is called Lucero, meaning shining star in Spanish.

To see footage of the finalist's gowns and to cast your vote for Elda De La Rosa, log on to Oscars.com. Public voting is open now and goes through 11:59 pm PT March 1, 2010. Anyone over the age of 18 can register to participate and will be allowed to vote once a day until the voting period ends.

About Elda De La Rosa's Gown Created for the Oscars® Designer Challenge 2010
The Gown, Lucero is bluish/gold in color and made of iridescent, silk taffeta and, like the entire 2010 Alta Gracia Collection, inspired by the strong, yet beautiful and feminine women who have influenced De La Rosa's life. Specifically, she tapped into the classic, tailored, vintage look of the 40s, where structure met femininity. Throughout the collection, she uses luxurious fabrics, including wool and silk blends, taffeta and charmeuses.

About Elda De La Rosa Couture
Since 2001, Elda De La Rosa has been designing collections inspired by the strong, beautiful Spanish women who have helped shape her life and the flowing, organic nature of the fabrics she uses.

While classically trained at the Illinois Institute of Art, Elda grew up surrounded by family who were seamstresses by trade. By the time she was a teenager, Elda was working in a bridal boutique and contributing as both a skilled seamstress and burgeoning designer.

Now, as a leading designer in the Chicago community, Elda is on the Illinois Institute of Art's advisory board as well as that of the fashion department for Harper College. She is also a board member of the prestigious Apparel Industry Board, Inc. (AIBI) currently led by President Victor Skrebneski. Her spring 2010 collection, Alta Gracia, was featured during Nolcha Fashion Week in New York and at World Fashion Chicago.

In addition to her leadership role in Chicago's fashion industry, Elda De La Rosa's pieces are frequently worn by Chicago media personalities and celebrities and have been featured in numerous media outlets including, The Chicago Tribune, Chicago Social Bride, The Chicago Sun-Times, Daily Candy, Style Chicago and Today's Chicago Woman.

Elda De La Rosa Couture is located at 5555 North Sheridan Road, Suite 0015 in the historic Edgewater Beach Apartment "Pink Palace" building. For more information, please visit www.eldadelarosa.com, call (773) 769-3128 or email info@eldadelarosa.com

Follow Elda online at http://eldadelarosa.wordpress.com/, on Twitter, or join her Facebook page

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