Logolance - work with the world's top logo designers

March 28, 2011 11:45 ET

Chicago Startup Connects Businesses With Top Freelance Logo Designers

Premium Brand Identity Website Logolance Launches March 28th, 2011

CHICAGO, IL--(Marketwire - March 28, 2011) - Today announced the launch of a new website designed to connect uncompromising businesses with the world's top freelance logo designers. While globalization and crowdsourcing have turned brand-design into a commodity online, Logolance instead provides a premium service for companies that are serious about their corporate identity.

Logolance is modeled after the design process typically used by Fortune 500 companies, where clients work directly with several design firms to produce new logo design concepts. The website helps clients hire a design team, manage the design process, and complete valuable market research prior to finalizing their design. Logolance is seeking to reverse the growing trend of dirt-cheap, cookie cutter design occurring online.

"Right now much of the professional design community simply doesn't operate online, and rightfully so," said Michael Siegler, Founder of Logolance. "The web is flooded with inexperienced designers willing to work for next-to-nothing. It's an extremely competitive market, and it's very difficult for legitimate designers to differentiate themselves and prove their value. But the market for quality design still exists, and now we provide a way for great companies to find talented designers and the tools to ensure the design process is successful."

Logolance helps manage the design process from start to finish, but the heart of the offering is the valuable market research technology: tools that allow clients to collect the data they need to make strategic and informed decisions about their brand. Through the market research module, clients are able to ask important questions and gain insight from key internal stakeholders, clients, and associates before finalizing their design and going to market.

Logolance has received positive response from the design community in the days leading up to its launch, with numerous award winning designers on-board. Visit Logolance at

About is where the world's top companies source, manage, and complete logo design projects. The website helps serious and uncompromising businesses connect with talented freelance designers. The core offering at Logolance includes a market research module that allows clients to collect the data they need to make strategic and informed decisions about their brand.

Contact Information

  • Contact
    Michael Siegler
    (312) 768-8632