SOURCE: Four Winds Interactive

Four Winds Interactive

October 15, 2009 14:26 ET

Chicago's Acclaimed theWit Hotel Partners With Four Winds Interactive on Digital Signage

CHICAGO, IL--(Marketwire - October 15, 2009) - Four Winds Interactive (FWi), a digital signage software and services provider, has partnered with AAA Four Diamond theWit Hotel to bring a digital signage communication system to their property in downtown Chicago. Located in the heart of the Chicago Loop, theWit, which offers "More experience than hotel," joins the rebirth of Chicago's State Street at an explosive moment. Catering to a traveler looking for a hotel experience apart from the norm, theWit projects a sophisticated vibe complemented by the latest in technology.

"The install at theWit gave FWi the unique opportunity to blend the look, feel and functionality of our digital signage platform to the iconic elements of theWit hotel," said FWi President David Levin who loved the distinct personality of the property. The hotel exudes a playful personality that also incorporates an energetic, stylish design. The property's signature lightning bolt that ascends 27 stories on the building's façade was replicated within the hotel's signage to create a consistent flow with the décor. Over 7,000 square feet of meeting facilities, with a 2,523-square-foot dividable ballroom and conference rooms named after notable wits Lincoln, Dickinson, Churchill and Wilde, are outfitted with state-of-the-art audiovisual equipment, making them ideal for educational, business or social events.

Since the meeting rooms are named after historical witty authors, the FWi creative team designed each meeting room's template with a silhouette of the author in the background and a rotation of "witticisms" to play whenever the room isn't hosting an event. Showcased on 11 flat panel displays, theWit takes advantage of several of the features of the FWi system including interactivity and built-in database integration allowing them to seamlessly stream information from their Delphi event management system to their displays. theWit offers guests a memorable experience at the dynamic intersection of State Street and Lake Street. With impressive features like SCREEN at theWit Hotel, a high def multimedia theatre, and ROOF, a 7,000 square foot year-round indoor/outdoor lounge, the property presents an atmosphere seldom found at the usual hotel offering.

"We truly love the interactive touch screen technology of the FWi display boards and how they continue to publish our brand message throughout our lobby, meeting room areas, SCREEN and on the Guest Room & Fitness Center TV's dynamically. Using very easy to update content management tools and with the overall Newmarket Delphi® integration & many RSS feeds, we can easily offer continuous messaging to our guests throughout the property during their stay. We continue to work very closely with their creative team on this content and imaging to really support our brand integrity & messaging here at theWit Hotel," said Darrin Pinkham, CTO theWit/ECD Company.

About Four Winds Interactive

Used to power thousands of signs, the Four Winds Interactive digital signage system is the ideal solution for both domestic and international use. With features including broad media playback capability, sophisticated data integration, digital wayfinding, and interactivity, the digital signage software offers its users a flexible solution designed to enhance the diverse communication objectives of companies in a variety of market segments. Four Winds Interactive is headquartered in Denver, CO and operates out of the historic Parkside Mansion in City Park.

Erin Doherty of Four Winds Interactive, (720) 259-5060,

About theWit Hotel

AAA Four Diamond theWit Hotel (201 N. State St.) is a new luxury boutique hotel located in the heart of Chicago's energetic Loop theater district. theWit is a flagship property developed by Scott Greenberg of the ECD Company and is affiliated with the Doubletree brand of Hilton Hotels. Clients enjoy the benefits of membership in HHonors, Hilton's reward program for loyal guests. Four-diamond service with a clever twist is the hallmark of theWit experience, and the hotel's stylishly irreverent character is inspired by the culture and self-expression so inherent in its urban surroundings. Designed by Chicago architect Jackie Koo with interiors by Cheryl Rowley, theWit holds 238 hotel rooms; 60 suites; two full floors of meeting and event space; SCREEN, a state-of-the-art multimedia theater; and three dining concepts: cibbo matto, STATE AND LAKE, and a 27th-floor lounge, ROOF. The property also offers guests an opportunity for tranquility at its full-service spa (Spa@theWit) and health club. theWit is a sleek, contemporary hotel offering a new kind of lifestyle hospitality experience.

Contact Information

  • Contact:
    Erin Doherty
    Four Winds Interactive
    (720) 259-5060
    Email Contact