SOURCE: MarketLive

MarketLive

August 20, 2013 08:05 ET

Chicago's Largest Furniture Retailer 'The RoomPlace' Re-Launches Online Store on MarketLive's eCommerce Technology Platform

PETALUMA, CA--(Marketwired - Aug 20, 2013) -  MarketLive, the leading provider of eCommerce technology for high-growth merchants, today announced that Chicago's largest furniture retailer The RoomPlace has re-launched its eCommerce website on MarketLive's Intelligent Commerce technology platform.

The RoomPlace, which was founded in 1912 by Sam Berman, today is owned and operated by 3rd generation owner Bruce Berman. One hundred years later, The RoomPlace has big ambitions to improve their eCommerce strategy, and chose MarketLive for its eCommerce technology platform and retail industry expertise. Specific requirements for the new site include the ability to:

  • Respond immediately to product trends using a central admin system that controls all merchandising pages and promotions, allowing website changes to be implemented in seconds
  • Reinvigorate the site with powerful features such as furniture bundles and buyer protection plans, which are specific to selling furniture and accessories online
  • Optimize the eCommerce site for natural-language search
  • Maintain and manage a flexible website using in-house staff.

"This particular set of eCommerce requirements was extremely well matched the to the MarketLive platform's rich feature set and deep industry expertise," said Mark Pierce, CEO of MarketLive. "In addition to implementing essential centrally-controlled merchandising and promotions, integrated search and navigation, and SEO optimization technology, the project allowed us to contribute our merchandizing expertise and retail know-how to ensure the success of the re-launched site. Our ability to provide self-serve tools to The RoomPlace, so they can continue to react to market and customer needs in real time, is a key to their ongoing revenue growth. MarketLive's Commerce Strategy group is the final piece of the solution, providing The RoomPlace with ongoing tips and strategies to ensure their success."

Now that The RoomPlace eCommerce website has been re-launched, the internal web team is engaged with MarketLive's Commerce Strategy Team, which educates customers about best practices and ensures that the site is continuously optimized. The first strategy session revealed that visitor traffic is increasing and revenue has already exceeded previous benchmarks for the same period last year. And all of the site tuning and on-the-fly merchandising changes are being implemented in-house through MarketLive's admin tool, just as The RoomPlace wanted.

"The flexibility of the new site is amazing. We have the ability to change out complete page displays every few minutes if we want, and really test what merchandising works and what does not," said Todd Williams, eCommerce Manager at The RoomPlace. "The team at MarketLive was great to work with through the whole process. We mapped out all of our technology integration needs and site feature wish-lists, and then worked with the MarketLive team to make it happen. We had some really complicated custom requirements for our new site, and on many occasions the MarketLive team came up with ideas and solutions that made our customizations work even better while at the same time be more user-friendly for site visitors. MarketLive's strategic services experts are there every step of the way educating us on best practices and helping us optimize our online business from day one."

About MarketLive
Since 1995, MarketLive, Inc., has been the leading provider of eCommerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates.

The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers many successful retail eCommerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg, John Deere, Title Nine, Intermix and others.

For more information, visit MarketLive at www.marketlive.com.

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