SOURCE: Chick-fil-A

February 27, 2007 07:00 ET

Chick-fil-A Opening First Stand-Alone Restaurant in Cerritos March 1

First 100 Adults in Line at New Chick-fil-A Restaurant in Cerritos to Win Free Chick-fil-A for a Year

CERRITOS, CA -- (MARKET WIRE) -- February 27, 2007 -- Chick-fil-A, Inc. is opening the first stand-alone Chick-fil-A restaurant in Cerritos on March 1 when they will give away $26,000 in free Chick-fil-A food to the first 100 adults in line at the new location.

A one-year supply of free Chick-fil-A® Combo Meals (52 coupons) will be given away to each of the first 100 adults, age 18 and older with identification, at the new stand-alone restaurant at 18605 Gridley Road. The line can begin forming up to 24 hours prior to the opening, with the prizes being awarded on March 1 between 6 a.m. and 6:30 a.m. The restaurant will open immediately afterward.

"We've given away more than $4.2 million in free Chick-fil-A food since we launched the 'First 100 Fans' promotion in 2003 to celebrate each grand opening," said Chick-fil-A President Dan Cathy, son of the chain's founder Truett Cathy. "It's our way of thanking our raving fans who have supported Chick-fil-A and who continue to show their devotion by camping out in all kinds of weather conditions year-round, all across the country."

With overnight campers often arriving as early as 24 hours in advance and coming from hours away, the parking lot fills with tents, lawn chairs, and TVs while the crowd enjoys entertainment, games, food and even a midnight Chick-fil-A Icedream® party. "It becomes a big overnight tailgating party," said Cathy, who has camped out at more than 50 grand openings.

Fernando Ruiz has been selected as the franchisee of the new Chick-fil-A restaurant in Cerritos. Ruiz has worked for Chick-fil-A for 8 years; he began working for the company when he was in high school. He and his wife, Heather, have a son, Sebastian, and are looking forward to opening the first stand-alone Chick-fil-A restaurant in Cerritos.

"I am excited to open the first stand-alone Chick-fil-A restaurant in Cerritos," said Ruiz. "I look forward to providing my loyal customers with award-winning, freshly prepared food delivered with the 'my pleasure' customer service not only for lunch and dinner, but also for breakfast."

The interior warm colors and wood accents of the new Cerritos Chick-fil-A create a casual dining atmosphere that customers will appreciate, along with the conveniences of drive-thru service. The restaurant is open Monday through Saturday from 6:30 a.m. to 10 p.m.

QSR Magazine recently released its scores for the Best Drive-Thru in America Survey with the Chick-fil-A chain's overall composite scores placing it in the lead -- making it four out of the past five years that the chain has earned top rankings. Consumers indicated that accuracy and speed were some of the most important performance areas. Chick-fil-A was number one in the accuracy category with a 98 percent score; and despite Chick-fil-A adding four flavors of handspun milkshakes to its menu in May, the chain continued to show strong individual car speeds in the drive-thru with an average time of 44 seconds.

Chick-fil-A founder Truett Cathy marked several milestones in 2006, including the 60th year anniversary of the opening of his first restaurant, the Dwarf Grill® in Hapeville, Ga., from which the Chick-fil-A chain was launched. Also, the third generation entered the Chick-fil-A business with two of Cathy's grandsons becoming restaurant Operators.

$2 Billion In Sales Reached

Atlanta-based Chick-fil-A, Inc., the nation's second-largest quick-service chicken restaurant chain (based on sales) reached $2 billion in sales in 2006 for the first time. Currently with more than 1,293 restaurants in 37 states and Washington D.C., the chain plans to add more than 80 locations this year, including 70 stand-alone restaurants.

Credited with inventing the boneless breast of chicken sandwich and first introducing the chicken nugget concept, Chick-fil-A serves nutritious and freshly prepared food products in mall locations, stand-alone restaurants, drive-thru-only restaurants, Chick-fil-A Dwarf House and Truett's Grill full-service restaurants, and through licensed outlets in college campuses, hospitals, airports, businesses and industrial sites. Information about Chick-fil-A is available on the chain's websites, located at www.chick-fil-a.com, www.chick-fil-apressroom.com or www.truettcathy.com.

Contact Information

  • Contact:
    Jerry Johnston
    Chick-fil-A, Inc.
    Email Contact
    404.765.8174
    265.4943 (cell)

    Lindsay Ables
    CP Communications Inc.
    Email Contact
    843.452.1865 (cell)