SOURCE: Chick-fil-A

January 10, 2007 04:00 ET

Chick-fil-A Opening Newest Stand-Alone Restaurant in Metro Atlanta Jan. 11

First 100 Adults in Line at New Chick-fil-A Restaurant in Suwanee to Win Free Chick-fil-A for a Year

SUWANEE, GA -- (MARKET WIRE) -- January 10, 2007 -- Gwinnett County residents will get their first chance to win free Chick-fil-A for a year on Jan. 11, when the region's newest stand-alone Chick-fil-A restaurant opens, awarding $26,000 in free Chick-fil-A food to the first 100 adults in line that morning.

A one-year supply of free Chick-fil-A® Combo Meals (52 coupons) will be given away to each of the first 100 adults, age 18 and older with identification, at the new stand-alone restaurant at 1035 Peachtree Industrial Blvd., Suwanee. The line can begin forming up to 24 hours prior to the opening, with the prizes being awarded on Jan. 11 between 6 a.m. and 6:30 a.m. The restaurant will open immediately afterward.

"We've given away more than $4.2 million in free Chick-fil-A food since we launched the 'First 100 Fans' promotion in 2003 to celebrate each grand opening," said Chick-fil-A President Dan Cathy, son of the chain's founder Truett Cathy. "It's our way of thanking our raving fans who have supported Chick-fil-A and who continue to show their devotion by camping out in all kinds of weather conditions year-round, all across the country."

With overnight campers often arriving as early as 24 hours in advance and coming from hours away, the parking lot fills with tents, lawn chairs, and TVs while the crowd enjoys entertainment, games, food and even a midnight Chick-fil-A Icedream® party. "It becomes a big overnight tailgating party," said Cathy, who has camped out at more than 50 grand openings. The promotion began in late 2003 but this is the first Chick-fil-A grand opening in Gwinnett County since it was launched.

Veteran operator Brad Williams has been selected as the franchisee of the new Chick-fil-A restaurant in Suwanee. Williams, a University of Georgia graduate in business administration, first worked at the chain's corporate office before being selected in 1991 to operate a stand-alone Chick-fil-A in Lilburn, his hometown. In 2000, he relocated to the stand-alone Chick-fil-A restaurant on Satellite Boulevard in Duluth. He will continue to operate that location along with the new restaurant in Suwanee. He and his wife, Susan, have three children, Madeline, Emory and Amelia, and are looking forward to opening a stand-alone Chick-fil-A restaurant in the community where they live.

"My friends and neighbors in Suwanee have been asking me for years when Chick-fil-A was going to open in our area," said Williams, a two-time winner of the chain's top award for Operators. "I'm very excited to finally fulfill their requests, bringing Chick-fil-A's freshly prepared food and 'my pleasure' customer service closer to home."

The interior warm colors and wood accents of the new Suwanee Chick-fil-A create a casual dining atmosphere that customers will appreciate, along with the conveniences of drive-thru service. The restaurant is open Monday through Saturday from 6 a.m. to 10 p.m.

QSR Magazine recently released its scores for the Best Drive-Thru in America Survey with the Chick-fil-A chain's overall composite scores placing it in the lead -- making it four out of the past five years that the chain has earned top rankings. Consumers indicated that accuracy and speed were some of the most important performance areas. Chick-fil-A was number one in the accuracy category with a 98 percent score; and despite Chick-fil-A adding four flavors of handspun milkshakes to its menu in May, the chain continued to show strong individual car speeds in the drive-thru with an average time of 44 seconds.

Chick-fil-A founder Truett Cathy marked several milestones in 2006, including the 60th year anniversary of the opening of his first restaurant, the Dwarf Grill® in Hapeville, Ga., from which the Chick-fil-A chain was launched. Also, the third generation entered the Chick-fil-A business with two of Cathy's grandsons becoming restaurant Operators.

$2 Billion In Sales Reached

Atlanta-based Chick-fil-A, Inc., the nation's second-largest quick-service chicken restaurant chain (based on sales), reached $2 billion in sales in 2006 for the first time. Currently with more than 1,293 restaurants in 37 states and Washington, D.C., the chain plans to add more than 80 locations this year, including 70 stand-alone restaurants.

Credited with inventing the boneless breast of chicken sandwich and first introducing the chicken nugget concept, Chick-fil-A serves nutritious and freshly prepared food products in mall locations, stand-alone restaurants, drive-thru-only restaurants, Chick-fil-A Dwarf House and Truett's Grill full-service restaurants, and through licensed outlets in college campuses, hospitals, airports, businesses and industrial sites. Information about Chick-fil-A is available on the chain's websites, located at www.chick-fil-a.com, www.chick-fil-apressroom.com or www.truettcathy.com.

Contact Information

  • Contact:

    Jerry Johnston
    Chick-fil-A, Inc.
    Email Contact
    404.765.8174
    404.265.4943 (cell)

    Cindy Chapman
    CP Communications Inc.
    Email Contact
    678-546-0494
    678-858-1325 (cell)